Key Responsibilities / Accountability
? Creative Conceptualization & Campaign Execution
Develop original visual concepts and direct the creative output across branding, marketing, event, and
digital campaigns ensuring consistency and quality across media.
? Design Strategy Alignment
Translate brand stories into visually engaging design languages that align with both client objectives and
target audience sensibilities--spanning ATL, BTL, digital, MICE, and experiential formats.
? Team Leadership & Mentorship
Lead, guide, and review the work of design team members; provide constructive feedback and ensure on-
brand, on-brief, and timely delivery of design assets.
? Event & Experience Design
Design creative visual assets for conferences, activations, exhibitions, and internal branding that resonate
emotionally and elevate the physical experience of spaces and events.
? Cross-functional Collaboration
Partner closely with copywriters, programmers, production teams, and client leads to translate concepts
into integrated campaigns with seamless narrative flow.
? Brand Custodianship & Internal Communication
Ensure brand identity is consistently maintained through all deliverables and internal touchpoints,
including NeoNiche's own communications and creative culture.
? Trend Forecasting & Visual Innovation
Stay ahead of design and cultural trends to proactively evolve NeoNiche's creative output; explore
innovative visual styles, formats, and techniques to bring fresh perspectives to every campaign.
Required Qualifications & Experience Required Skills & Competencies
? Degree in Applied Arts, Communication
Design, Fine Arts, or equivalent from a reputed
design school.
? 8-10 years of experience in graphic design
within the event, media, advertising, or creative
industry.
? Proven expertise in event design, brand
activation, and integrated campaign design
(both print & digital).
? Hands-on experience with Adobe Creative
Suite, CorelDRAW, typography, and layout
design.
? Deep understanding of visual storytelling,
brand systems, and audience psychology.
? Strong grasp of print production, file handling,
and layout adaptation for multi-format
campaigns.
? Ability to balance creativity with strategic intent
and tight deadlines.
? Eagerness to explore new tools, formats, and
creative trends across industries.
? Excellent visual judgment, attention to detail,
and team-oriented mindset.
? Effective communicator--able to justify design
decisions internally and externally.
? Passion for events, experience design, and
brand immersion.
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