Job Description

Designation:

Senior Sales Manager

Department:

Sales & Distribution

Reports To:

Zonal Sales Head / National Sales Head

Location:

Region-wise (East/West/North/South)

Primary Role Objective

To drive

retail sales growth

,

market penetration

, and

channel expansion

for the company's bathing soap products by building and managing a strong distributor and retailer network, achieving sales targets, and executing promotional strategies.

Key Responsibilities & Tasks

1.

Sales Planning & Target Achievement

Prepare

monthly and quarterly sales forecasts

by region and channel. Execute

primary (distributor) and secondary (retail) sales targets

. Track and analyze

daily sales reports (DSR)

and ensure target alignment. Plan and manage

SKU-wise product push

with distributors.
2.

Channel Management

Appoint and manage

stockists and super stockists

across assigned territories. Maintain healthy

retailer coverage (min. 80-90%)

through distributor sales reps (DSRs). Improve

general trade (GT) penetration

- kirana, chemist, beauty & cosmetics stores.
3.

Team Supervision & Field Execution

Supervise

Territory Sales Officers (TSOs)

and

Sales Executives (SEs)

. Conduct

market visits (12-15 working days/month)

to ensure execution. Coach field staff on

product pitch, objection handling, and upselling

. Monitor DSR productivity and route adherence.
4.

Promotions & Schemes

Plan and roll out

trade schemes

(e.g., buy 10 get 2, quarterly incentive slabs). Execute

product visibility programs

- in-store branding, danglers, POPs. Ensure

100% scheme communication and execution

at the retail level. Track ROI of

local promotions, sampling, and influencer outreach.

5.

Market Intelligence

Track

competitor pricing, schemes, and shelf visibility

. Share

monthly market feedback reports

with HO for product and strategy inputs. Identify

white spaces / underperforming territories

and propose corrective plans.
6.

Reporting & MIS

Submit daily/weekly/monthly reports covering: Beat-wise sales Distributor stock health Collections & outstanding Scheme utilization Coordinate with finance for

credit limit control

and claim reconciliations.
Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?50,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Health insurance Paid sick time
Work Location: In person