Job Description

Achieve monthly, quarterly, and annual sales targets for the assigned territory Drive primary, secondary, B2C, and bulk sales across FMCG, B2B, and direct-to-consumer channels Manage B2C retail sales including kirana stores, supermarkets, modern trade, and direct walk-in customers Generate and close bulk orders from wholesalers, institutions, corporate clients, caterers, hotels, and large retailers Ensure strong retail outlet coverage, numeric & weighted distribution across the territory Manage FMCG product availability, visibility, pricing, and in-store promotions Ensure FIFO, expiry control, and reduction of damages, returns, and near-expiry stocks Handle B2B, institutional, and bulk customers, including negotiations, pricing, and contract management Develop and maintain strong relationships with key retailers, wholesalers, distributors, bulk buyers, and institutional clients Appoint, manage, and monitor distributor, sub-distributor, and channel partner performance Ensure proper stock levels, billing accuracy, scheme implementation, and timely secondary, B2C, and bulk sales Lead, train, and motivate Sales Officers, Sales Executives, and B2C promoters to achieve bulk and retail targets Plan and monitor daily beat plans, outlet coverage, route planning, and field productivity Conduct joint field visits and provide on-the-job coaching to improve conversion and bulk order closures Identify new markets, retail outlets, bulk customers, and business growth opportunities Monitor competitor activities, pricing, schemes, consumer offers, and bulk market trends Ensure timely order processing, dispatch coordination, and payment collection from B2B, B2C, and bulk customers Prepare and submit daily, weekly, and monthly sales reports, bulk order MIS, outlet productivity reports Forecast demand for retail and bulk orders and coordinate with supply chain and warehouse teams to avoid stock-outs Coordinate with marketing, logistics, and finance departments for smooth operations Ensure compliance with company policies, SOPs, ethical sales practices, and customer service standards
Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person