Job Description

Area Sales Manager

Aspiring to be Zonal Manager

Company:

JP Agro Innovations Pvt. Ltd.

Brands: Geneva Seeds (Seed Division) & Northwest Crop Nutrition (Fertilizer Division)

Area of Operation:

Jammu, Kashmir, Punjab, and Himachal Pradesh

Job Objective:

To drive sustainable growth in seed and fertilizer sales across the assigned region, build a strong dealer-distributor-retailer network, and achieve revenue and market share targets for Geneva Seeds and Northwest Crop Nutrition.

Key Responsibilities:

Develop, implement, and monitor sales strategies to achieve and exceed sales targets in the assigned states.

Identify, appoint, and manage distributors, dealers, and key retailers.

Build and maintain strong relationships with existing and new channel partners, institutional buyers, and progressive farmers.

Plan and execute marketing campaigns, field days, farmer meetings, and product demonstrations to promote Geneva Seeds and Northwest Crop Nutrition products.

Monitor market trends, competitor activities, and provide timely reports with actionable insights.

Ensure timely collection of payments and adherence to company credit policies.

Guide and train field staff, sales representatives, and channel partners to enhance their technical and selling capabilities.

Collaborate with the marketing team to provide region-specific feedback for promotional material and campaigns.

Prepare monthly, quarterly, and annual sales forecasts and plans for the region.

Desired Candidate Profile:

Experience: Minimum 8-10 years of proven experience in agri-input sales (seeds, fertilizers, or crop protection products), with at least 3 years handling the states of Jammu, Kashmir, Punjab, or Himachal Pradesh.

Education: B.Sc. / M.Sc. Agriculture or allied fields preferred; MBA in Agri-Business Management is an added advantage.

Skills:

Strong leadership and team management skills Excellent communication and negotiation abilities Proficiency in local languages (Dogri, Punjabi, Kashmiri, or Himachali dialects) will be an advantage Sound knowledge of cropping patterns and seasonal demand cycles in the region
Other Attributes:

Self-motivated and result-oriented Ability to travel extensively across the assigned territory Excellent track record of achieving sales targets
KPIs (Key Performance Indicators):

Achievement of sales targets (volume and value)

Growth in dealer/distributor network

Market share increase for both brands

Timely collection of outstanding payments

Farmer awareness and adoption of products

Competitive market intelligence reports

Employment Type:

Full-Time | Location: Based in Jammu with extensive travel in all four states.

Job Type: Full-time

Pay: From ?360,000.00 per year

Benefits:

Commuter assistance
Schedule:

Day shift Monday to Friday Weekend availability
Supplemental Pay:

Performance bonus
Ability to commute/relocate:

Amritsar, Punjab: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Experience:

Agri Inputs Sales: 8 years (Required)
Willingness to travel:

100% (Required)
Work Location: In person

Application Deadline: 08/09/2025
Expected Start Date: 01/08/2025