Job Description

We are seeking a driven and experienced Area Sales Manager to lead our General Trade or Beverages category in an assigned territory. The role demands hands-on leadership in achieving both primary and secondary sales targets, while managing key client relationships and driving sales excellence.

• Achieve monthly primary and secondary sales targets for the assigned area.

• Conduct monthly sales forecasting and planning, keeping in mind the shelf life of beverage products.

• Build and maintain strong relationships with key clients and trade partners.

• Lead channel management efforts to maximize reach and product availability.

• Ensure cost-effective operations and manage expenses within the set budget.

• Allocate field force effectively by assessing individual team capabilities.

• Mentor and motivate the sales team to achieve targets and improve performance.

• Monitor and ensure the execution of trade promotions and market activities.

• Submit regular reports and insights on market trends, team performance, and target achievements.

Requirements

• Proven experience in the beverages sector (must-have).

• Excellent knowledge of the general trade channel

• Demonstrated success in target achievement and team leadership.

• Bachelor's degree in Business, Marketing, or a related field. An MBA is a plus.

• Excellent communication, analytical, and people management skills.

Benefits

• Competitive salary with performance-based incentives

• Opportunity to grow with a fast-scaling beverage brand

• Collaborative and energetic work environment

Skills Required