Job Description

Job Title:

Area Sales Manager - North India

Department:

Sales & Distribution

Location:

Based in covering North Indian states

Experience:

5-8 years in garment/apparel sales

Reporting To:

Regional Sales Manager / National Sales Manager

Job Summary

We are seeking a performance-driven

Area Sales Manager (ASM)

to manage and grow sales across

North India

for Duke's garment division. The ideal candidate will be responsible for

driving secondary sales, managing franchisee relationships, expanding market presence

, and ensuring the smooth functioning of Duke's brand outlets and MBO partners in the region.

Key Responsibilities

Manage

sales targets, secondary billing, and stock rotation

across North Indian states Handle

existing franchisee stores, MBOs, and retail partners

; identify new potential channels Appoint and train

distributors/channel partners

and ensure profitable partnerships Monitor

sell-through performance, stock coverage

, and

product assortment

per market Conduct

store visits, and trade engagement activities

Collaborate with

merchandising, VM, supply chain, and marketing

teams for effective execution Execute

schemes, promotions, local campaigns

, and ensure visibility at retail level Submit

daily/weekly MIS reports, sales forecasting, and competition tracking

Oversee

new store rollouts

and assist in training front-end sales teams

Key Skills & Competencies

Strong knowledge of

garment/apparel channel sales

Hands-on experience with

retail partner management, field sales, and distribution

Excellent negotiation, communication, and team-handling abilities Proficient in

MS Excel, ERP tools, and reporting dashboards

Willingness to travel extensively within North India

Preferred Background

Graduate / MBA in Sales, Marketing, or Retail Management Experience managing

Uttar Pradesh, Jammu, Punjab, Haryana, Delhi-NCR, Rajasthan, or Uttarakhand

Job Type: Full-time

Pay: From
40,000.00 per month

Application Question(s):

Do you have 5-8 years of experience in garment/apparel sales or business development
Have you previously handled North India territories such as Jammu, Uttar Pradesh, Delhi-NCR, Punjab, Haryana, or Uttarakhand
Have you managed franchisee stores (FOFO/COCO) or Multi-Brand Outlets (MBOs) in your previous roles
Are you experienced in appointing, training, and managing distributors or channel partners
Do you regularly track and report on secondary sales, stock movement, and sell-through performance
Have you been responsible for achieving monthly/quarterly sales targets and collections
Are you familiar with beat planning, store visits, and local retail marketing initiatives
Are you open to frequent travel across North Indian states for market visits and partner reviews

Work Location: In person