Job Description

Job Title: Area Sales Manager (ASM - Makeup) - General Trade
Department: Sales
Location: Kerala and Tamil Nadu
Reporting To: Regional Sales Manager / Zonal Sales Manager
Experience: 4-5 years in General Trade Sales
Industry: Makeup Only
Job Summary:
The Area Sales Manager (ASM) - General Trade is responsible for managing and driving sales through general trade channels within the assigned territory. This includes managing a team of Sales Officers/Executives, driving primary and secondary sales, distributor management, and ensuring strong market execution.
Key Responsibilities:
Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Drive primary and secondary sales through effective planning and execution.
• Identify new market opportunities and expand general trade coverage.
• Monitor competitor activity and formulate counter strategies.

Team Management

• Lead, train, and motivate a team of Sales Officers/Representatives.
• Set clear targets and track performance metrics.
• Conduct regular market visits with team members to ensure effective market coverage and execution.

Distributor Management

• Appoint, manage, and review distributors and stockists.
• Ensure timely order placement, stock availability, and optimal inventory levels.
• Monitor distributor ROI and ensure adherence to commercial norms.

Market Execution

• Ensure visibility, availability, and freshness of products across outlets.
• Implement trade promotions, schemes, and merchandising plans effectively.
• Monitor and ensure compliance with the company's SOPs and commercial policies.

Reporting & Analysis

• Provide accurate sales forecasts and MIS reports.
• Analyse sales trends, market share, and product movement.
• Recommend corrective actions based on insights and data.

?Key Skills & Competencies:

• Strong knowledge of General Trade channel dynamics.
• Excellent communication, negotiation, and interpersonal skills.
• Leadership and team management abilities.
• Analytical thinking and data-driven decision making.
• Proficiency in MS Office (Excel, PowerPoint) and CRM tools.

Educational Qualification:

• Graduate in any discipline (preferably BBA/B. Com).
• MBA/PGDM in Sales & Marketing will be an added advantage.

Skills Required