Job Description

Job Position: Area Sales Manager (ASM) - Generic Pharmaceuticals

Department:

Sales & Marketing

Location:

Jammu & Kashmir

Reports To:

Regional Sales Manager / Zonal Sales Manager

The Area Sales Manager is responsible for driving sales growth, managing a team of Medical Representatives (MRs), expanding market share, and ensuring efficient execution of sales strategies within the assigned territory. The role involves strong leadership, field coaching, relationship management with healthcare professionals (HCPs), and adherence to compliance and organizational standards.

2. Key Responsibilities

A. Sales & Business Growth

Achieve monthly, quarterly, and annual sales targets for the assigned area. Ensure consistent growth in product sales and market share in the generic pharmaceutical segment. Identify new business opportunities, product gaps, and potential markets. Monitor competitor activities, pricing strategies, and market dynamics.

B. Team Management

Lead, guide, and motivate a team of Medical Representatives. Conduct field coaching, joint working, and regular performance reviews. Ensure MRs follow effective call planning, doctor coverage norms, and sales strategies. Recruit, train, and onboard new team members as required.

C. Territory Planning & Execution

Prepare and implement area-wise business plans and promotional strategies. Optimize routing, frequency of visits, and coverage to maximize productivity. Ensure effective implementation of marketing campaigns, product promotions, and CME programs.

D. Relationship Management

Build and maintain relationships with key stockists and distributors. Ensure timely availability of products across all distribution channels. Address distributors issues, credit management, and supply chain challenges.

E. Reporting & Compliance

Submit daily/weekly/ monthly reports related to sales performance, fieldwork, and market updates. Ensure compliance with company policies, industry regulations, and ethical practices. Maintain accurate data on CRM or designated reporting platforms.

3. Key Skills & Competencies

Strong sales and negotiation skills Team leadership and people-management capability Good communication and interpersonal skills Analytical thinking and problem-solving ability Good understanding of the generic pharmaceuticals market High level of integrity and professionalism

4. Qualifications & Experience

Bachelor's degree in Science, Pharmacy, or Business (preferred). 4-8 years of experience in pharmaceutical sales, with at least 1-2 years in a supervisory role. Experience in generic pharma segment mandatory. Proven track record of meeting sales targets and managing teams.

5. Key Performance Indicators (KPIs)

Achievement of sales targets Market share growth Team performance metrics Coverage and call average New customer acquisition Distribution and availability metrics

6. Working Conditions

Extensive fieldwork Travel within the assigned area Occasional travel for regional meetings / training
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?40,000.00 per month

Work Location: In person