Job Description

Job Title:

Area Sales Manager (ASM) - Pharma Division

Department:

Sales & Marketing

Reporting To:

Regional Sales Manager / Zonal Sales Head

Job Purpose:

To lead and manage a team of Medical Representatives (MRs) within the assigned territory to achieve business objectives -- including sales targets, market expansion, and brand visibility -- while ensuring compliance with company policies and ethical standards.

Key Responsibilities:1. Sales Management

Achieve monthly, quarterly, and annual sales targets for the assigned area. Monitor secondary and primary sales performance of team members. Plan and execute area-specific sales strategies in line with company goals. Ensure effective implementation of brand promotional strategies and doctor engagement plans.

2. Team Management

Recruit, train, and mentor Medical Representatives (MRs). Conduct regular joint fieldwork with MRs to support and evaluate performance. Motivate the team through effective communication, goal setting, and recognition. Ensure adherence to reporting systems and CRM tools.

3. Market Development

Identify new business opportunities and potential customer segments. Build and maintain relationships with key doctors, hospitals, distributors, and stockists. Gather and analyze competitor activities, pricing trends, and market feedback. Conduct CMEs, doctor meets, and promotional activities as per company plans.

4. Compliance & Reporting

Ensure ethical promotion of company products in line with pharma code of conduct. Submit timely and accurate sales reports, forecasts, and market intelligence. Ensure team compliance with company SOPs, regulatory norms, and documentation.

Key Performance Indicators (KPIs):

Achievement of sales targets (Primary & Secondary) Territory coverage and doctor reach Team productivity and attrition rate Implementation of marketing and promotional activities Customer satisfaction and market share growth

Qualifications & Experience:

Graduate in Science / Pharmacy / Commerce (MBA in Marketing preferred) 5-8 years of experience in pharmaceutical sales, with at least 2 years in a managerial role Strong knowledge of the therapy area (e.g., General, Cardio-Diabetic, Neuro, etc.)

Skills & Competencies:

Excellent leadership and team management skills Strong communication and interpersonal abilities Analytical thinking and problem-solving Result-oriented with strategic mindset Proficient in MS Office and CRM tools

Compensation:

As per industry standards, including performance-linked incentives and allowances.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

Provident Fund
Work Location: Remote