Job Description

Sales planning and Execution:

Firm up sales plans for the month/quarter/annum with RSH/Head of Sales

Ensuring right forecasting, volume/Value build up for the monthly numbers and clarity on Trade/marketing inputs

Communicating and aligning the plans with the Sales Team

Tracking and Monitoring of Sales plans on Daily/weekly basis

Monitoring Promo effectiveness on the SKU/brand (both Consumer/Trade Promo)

Identifying issues and the opportunities at Brand/Category level looking at internal and external trends .

Building Distributor Infrastructure:

Closely monitoring Distributor infrastructure and its effectiveness

Proactively building infrastructure blue print in line with sales growths and coverage

objectives.

Identifying gaps in terms of investment, infrastructure and work out corrective actions.

Aligning large Distributors with JBP (Joint Business Plan) on all important business

objectives for the City/Channel.

Driving Quantity, Quality of Coverage and POP Execution:

Continuous focus on increasing availability of our Products

Increasing Direct Coverage with right bench marks

Increasing Numerical Distribution by leveraging Channels

Driving sales efficiency metrics- ECO, TLS, Bills cut, LPB etc

Understanding the new emerging trends in FMCG distributive Trade.

Implementing Channel programmes and Visibility drives

Monitoring all key brand Activities of the month/quarter at the POP

DSR effectiveness in terms of key activities/programmes

Continuous focus on width and depth of our Brands as per the Channel spread.

Managing Customer

Talent Leads Consultants