Job Description

Position
Designation Area Sales Manager - CPD - GT Location Jharkhand
Desired candidate profile
Qualifications MBA from T2 institute. 2022 Batch
Age Max. 36 years
Experience Minimum 1-2 years ASM experience is good to have
Job Summary
The Area Sales Manager (ASM) is responsible for overseeing and driving sales growth within a specified geographical area. The role involves managing distributors, sales teams and implementing sales & marketing strategies to enhance product visibility and achieve sales targets. The ASM will ensure that the sales objectives of the company are met.
Role Deliverables
Key Deliverables ? Sales Management:
o Drive sales growth and market share for CPD-GT.
o Develop and implement sales strategies and plans to meet or exceed sales targets.
o Analyze market trends, customer needs, and competitor activities to create effective sales approaches.
o Monitor daily sales performance, track key metrics, and adjust strategies as necessary.
? Distributor and Retailer Management:
o Build and maintain strong relationships with distributors and key retailers.
o Monitor distributor performance, inventory levels, and payment collections.
o Work closely with distributors to ensure timely deliveries and stock replenishment.
o Address complaints, issues, and queries in a timely and effective manner.
o Resolve issues related to product availability and sales operations.
? Team Leadership and Development:
o Lead, train, and motivate the sales team to achieve targets and deliver high performance.
o Conduct regular field visits with sales team to ensure proper execution of sales strategies and product placement.
o Provide coaching and mentoring to the sales team to enhance their skills and productivity.
? Market Development: o Identify and capitalize on new business opportunities in untapped or underserved markets.
o Collaborate with marketing and category teams to execute instore promotions and campaigns.
o Ensure high product visibility and positioning in key retail outlets.
? Reporting and Analysis: o Prepare and submit regular sales reports, detailing progress towards targets, market trends, competitor activity, and customer feedback.
o Analyze sales data to identify opportunities for improvement and areas requiring intervention.
? Compliance and Brand Representation:
o Ensure adherence to company policies, procedures, and ethical sales practices.
o Maintain brand standards and ensure consistent brand messaging across all points of sale.
o Monitor competitor activity and market dynamics to stay ahead of trends.
Your Superpowers

• Strong knowledge of the FMCG industry, market trends, and customer behavior.

• Excellent leadership, team management, and communication skills.

• Ability to develop and execute sales strategies.

• Proficiency in Microsoft Office and sales-related software (CRM, ERP).

• Analytical mindset with the ability to interpret sales data.

• Strong negotiation and problem-solving abilities.

• Self-driven

• Result Orientation

Reporting relationships
The positions
reports into -
DGM
Other key
interfaces
Works closely with Brand Managers, RCDM, HRBP, Supply Chain
The Future of the Incumbent
Possible growth avenues for a
successful incumbent
RCDM/MT/E-Com/Brand Marketing

Skills Required