(Candidates with strong Delhi market knowledge preferred)
:
Sweety by MR Group is hiring an
Area Sales Manager (ASM)
to drive and expand its FMCG business in
Delhi
. The ideal candidate will be responsible for achieving sales targets, managing distributor and retail networks, leading on-ground sales teams, and increasing market penetration for products like
Supari, Sauf, Crunch, and Shahi Khajoor
.
Key Responsibilities:
Appoint and manage distributors, wholesalers, and retailers across Delhi
Drive
primary and secondary sales
and ensure beat-wise market coverage
Supervise and guide the performance of
Sales Officers, ISRs, and Hawkers
Implement trade schemes, product promotions, and ensure POS visibility
Coordinate with the supply and logistics teams for smooth product flow
Track competitor activity and gather
on-ground market feedback
Maintain accurate daily sales reports and submit MIS via Google Sheets/Excel
Ensure timely
payment collection
and maintain distributor hygiene
Conduct regular
market visits
, beat audits, and review meetings
Key Requirements:
Minimum
3-5 years of FMCG experience
in general trade sales (Delhi preferred)
Strong knowledge of
local market routes, retailers, and distributor network
Excellent communication, leadership, and negotiation skills
Proficient in
Excel, Google Sheets
, and digital reporting
Must have
own two-wheeler
and willingness to travel across city
Target-driven, organized, and result-oriented personality
Job Type:
Full-time,
field-based role in Delhi
Immediate joining preferred
Benefits:
Fixed salary + Sales Incentives
Travel allowance (TA/DA)
Work in a