Job Description

Position Title: Area Sales Manager - Dealer Sales

Department: Sales & Business Development

Reports To: Regional Sales Manager / Vertical Head

Job Summary:

The Area Sales Manager (ASM) - Dealer Sales is responsible for managing and growing the

dealer network for the Mahindra gensets business. This includes channel sales, dealer

development, sales target achievement, and market expansion in the assigned territory.

Key Responsibilities:

1. Dealer & Distributor Network Management

? Identify, onboard, and develop new dealers and distributors to expand market reach.

? Strengthen relationships with existing channel partners to maximize sales volume.

? Conduct dealer training sessions on product features, sales strategies, and service

guidelines.

2. Sales Target Achievement & Business Growth

? Achieve monthly, quarterly, and annual sales targets as per business objectives.

? Implement sales strategies, promotional schemes, and incentive programs for

dealers.

? Monitor dealer performance, sales trends, and competitor activities in the region.

3. Market Expansion & Business Development

? Identify new business opportunities, untapped regions, and potential dealer

prospects.

? Conduct market research, customer segmentation, and competitor analysis to

improve sales strategies.

? Work with marketing teams to plan dealer engagement programs, branding, and

lead generation.

4. Pricing, Negotiation & Order Management

? Ensure optimum pricing strategies for dealers while maintaining profit margins.

? Negotiate commercial terms, bulk orders, and payment conditions with channel

partners.

? Coordinate with supply chain and logistics teams to ensure timely order fulfillment.

5. Customer Support & Service Coordination

? Work closely with service teams to ensure after-sales support for dealers and

customers.

? Address dealer complaints, warranty claims, and technical issues to maintain strong

partnerships.

6. Reporting & Sales Analysis

? Maintain sales reports, dealer performance records, and market intelligence in CRM

tools.

? Provide weekly/monthly sales forecasts and business updates to the management.

Additional information for external hiring

Location: Various locations

Key Requirements:

? Bachelor's/Master's degree in Business, Sales, or Engineering (preferred).

? 5+ years of experience in dealer/channel sales, preferably in gensets, acoustics, or

industrial products.

? Strong knowledge of dealer distribution models.

? Excellent negotiation, communication, and relationship management skills.

? Proficiency in CRM tools, MS Office, and sales reporting techniques.

? Willingness to travel extensively within the assigned territory.

Preferred Skills:

? Experience in technical product sales (diesel generators, power solutions, or

industrial equipment).

? Understanding of ISO, CPCB norms, and dealer financing models.

? Ability to drive dealer engagement, marketing initiatives, and retail promotions.

Job Types: Full-time, Permanent

Pay: ₹253,200.39 - ₹1,161,534.98 per year

Benefits:

Flexible schedule Health insurance Life insurance
Work Location: In person