Job Description

Location

Central Kerala (covering Thrissur, Ernakulam, and Palakkad districts). The role involves frequent travel within these areas.

Job Summary

The Area Sales Manager will be responsible for overseeing sales operations, managing distribution networks, and achieving revenue targets in Central Kerala. This role requires a strategic thinker with deep insights into the local market dynamics, particularly in the tea and FMCG sectors. The ideal candidate will lead a team of sales representatives, build strong relationships with distributors and retailers, and ensure consistent growth in market share.

Key Responsibilities

Develop and implement sales strategies to achieve monthly, quarterly, and annual targets for Boche Tea products in Thrissur, Ernakulam, and Palakkad. Manage and expand the distribution chain, including identifying new distributors, wholesalers, and retail outlets while optimizing existing partnerships. Conduct market analysis to identify trends, competitor activities, and opportunities for product placement and promotions. Lead, mentor, and motivate a team of sales executives, providing training and performance evaluations to enhance productivity. Monitor inventory levels, ensure timely supply chain operations, and resolve any distribution-related issues. Build and maintain strong relationships with key stakeholders, including retailers, distributors, and institutional clients. Prepare sales reports, forecasts, and budgets; analyze data to recommend improvements. Ensure compliance with company policies, FMCG regulations, and ethical sales practices. Organize promotional activities, trade shows, and sampling events to boost brand visibility. Collaborate with marketing and product teams to align sales efforts with overall business goals.
Qualifications and Experience

Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred). At least 8-10 years of managerial experience in sales, with a proven track record of leading teams and driving revenue growth. Must have extensive experience in the FMCG sector, with a strong preference for candidates from the tea industry or related beverage segments. Solid knowledge of the Central Kerala market, including consumer preferences, competitive landscape, and distribution chains in Thrissur, Ernakulam, and Palakkad. Demonstrated ability to manage large territories and achieve sales targets in a competitive environment.
Required Skills

Excellent leadership and team management abilities. Strong negotiation, communication, and interpersonal skills. Proficiency in market analysis, sales forecasting, and data-driven decision-making. Ability to work independently, handle pressure, and adapt to changing market conditions.
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Food provided Provident Fund
Work Location: In person