The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding market presence, and strengthening distributor and retail networks across the assigned territories of Kottayam, Pathanamthitta, and Idukki. The role demands strong FMCG sales expertise, people management skills, and deep market execution capabilities, with
tea category experience being a strong advantage
.
Key Responsibilities
Plan, execute, and achieve monthly, quarterly, and annual sales targets for the assigned region.
Manage and develop distributor networks to ensure effective market coverage and product availability.
Lead, guide, and motivate Sales Officers and field sales teams to improve productivity and performance.
Execute primary and secondary sales strategies in line with company objectives.
Strengthen brand visibility through effective implementation of promotions, schemes, and merchandising activities.
Monitor market trends, competitor activities, pricing, and consumer preferences, especially in the tea category.
Ensure effective stock management, timely order placement, and reduction of market returns and expiries.
Build strong relationships with key retailers, wholesalers, and channel partners.
Review daily sales reports, beat plans, and market feedback, and take corrective actions when required.
Coordinate with marketing, logistics, and finance teams for smooth business operations.
Key Requirements
Minimum
2 years of experience as an Area Sales Manager
in the
FMCG industry
(mandatory).
Prior experience in the tea category is highly preferred
.
Proven track record of achieving sales targets and managing distributor-led FMCG operations.
Strong team-handling and people management skills.
In-depth knowledge of Kerala FMCG market, particularly Kottayam, Pathanamthitta, and Idukki regions.
Excellent communication, negotiation, and relationship-building skills.
Willingness to travel extensively within the assigned territory.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Provident Fund
Work Location: In person
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