Job Description

Area Sales Manager (ASM)

Industry:

FMCG / Consumer Products

Reporting To:

Zonal Sales Manager (ZSM)

Job Locations

Mysuru, Karnataka

Goa

Job Type:

Full-Time

Salary:

?70,000 - ?80,000 per month

Job Overview

A leading FMCG organization is hiring an experienced and result-oriented

Area Sales Manager (ASM)

to drive sales growth, manage distributor networks, and lead field teams across assigned territories. This is a senior field role focused on execution excellence, market expansion, and team leadership.

Roles & ResponsibilitiesSales & Business Growth

Drive sales growth within the assigned territory Achieve monthly, quarterly, and annual sales targets Develop, maintain, and expand distributor and retailer relationships Identify new business opportunities and market routes Handle key distributor accounts as required Collect market intelligence, customer feedback, and competitor insights
Team Management & Leadership

Allocate territories and responsibilities to Territory Sales In-Charge (TSI) Formulate sales strategies in coordination with Head Office Monitor team performance and provide feedback and motivation Ensure timely hiring and management of vacant TSI and in-shop promoter positions
Field Operations & Market Execution

Expand business in uncovered and non-performing towns Ensure minimum 50% productive calls from the sales team Monitor TSI activity (minimum 40 calls/day) and ASM calls (minimum 20/day as assigned) Ensure effective route sampling and complete SKU coverage Drive focus product sales and execute new product launches Review and upload Permanent Journey Plans (PJP) in the Field Assist application Visit and monitor in-shop promoters during market visits Ensure participation in exhibitions and promotional activities Supervise outlet data correction and validation Ensure FIFO compliance at depot and distributor levels Maintain cost-to-sales ratio below 2% for self and team
Reporting & Analysis

Analyze sales performance using SFA reports and dashboards Submit daily, weekly, and monthly reports to the ZSM
Qualifications & Requirements

Graduate in any discipline (minimum qualification) Minimum

7 years of sales experience

, including

2+ years as an ASM

Strong communication and interpersonal skills Working knowledge of MS Excel, SFA tools, and basic computer applications Proficiency in the local language (mandatory) Strong leadership, initiative, and problem-solving skills Valid driving license and willingness to travel extensively Physically and medically fit for field operations
Job Types: Full-time, Permanent

Pay: ?70,000.37 - ?80,000.63 per month

Benefits:

Health insurance Provident Fund
Work Location: In person