Job Description

Job Title: Area Sales Manager (ASM)

Department: Sales

Reporting To: Regional Sales Manager / Zonal Sales Manager

Location: Bangalore

Job Summary

The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding dealer and distributor networks, and strengthening market presence for PVC boards, laminates, and acrylic sheets within the assigned territory. The role focuses on channel sales, market development, team management, and achieving assigned revenue targets.

Key Responsibilities

Achieve monthly, quarterly, and annual sales targets for PVC, laminate, and acrylic products Develop and execute territory-wise sales plans to increase market penetration Appoint, manage, and motivate distributors, dealers, carpenters, architects, and fabricators Drive primary and secondary sales and ensure proper stock rotation Conduct regular market visits and joint calls with sales executives Monitor competitor activities, pricing, and product positioning Implement promotional schemes, product launches, and branding activities Build and maintain strong relationships with channel partners and key customers Ensure timely collections and adherence to company credit policies Prepare and submit MIS reports, sales forecasts, and market intelligence Coordinate with logistics and operations for smooth order fulfillment Handle customer complaints and resolve market issues effectively
Key Skills & Competencies

Strong channel sales and dealer management experience Knowledge of PVC boards, laminates, acrylic sheets, interior & furniture market Excellent negotiation, communication, and relationship-building skills Target-oriented and analytical mindset Leadership skills to manage and develop sales teams
Qualifications

Graduate / Postgraduate in any discipline
Experience

1-3 years of sales experience Minimum 1-3 years in a similar role within PVC / laminate / acrylic / plywood / interior materials industry
Industry Preference

PVC Boards, Laminates, Acrylic Sheets Interior & Furniture Materials Building Materials / Surface Solutions
Compensation & Benefits

Competitive salary with attractive performance-based incentives TA/DA and reimbursement as per company policy Other benefits as per company norms
Job Type: Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: Remote