Job Description

Area Sales Manager - FMCG

Full-Time | Immediate Joining | On-Field Role

Experience Required:

5-8 years in FMCG Sales Management

Company Overview

We are a fast-scaling FMCG company focused on delivering quality, health-first consumer products across key Indian markets. Our product portfolio includes:

Fruit Juice Beverages

Multigrain Chips & Healthy Snacks

Breakfast Cereals

Hygiene Essentials

With a strong commitment to innovation, customer satisfaction, and long-term channel partnerships, we are building a new generation of FMCG operations. As we grow, we are seeking an experienced and dynamic

Area Sales Manager (ASM)

to lead regional sales efforts and drive market expansion.

Role Summary

As the

Area Sales Manager

, you will be responsible for achieving sales targets through effective management of

primary and secondary sales

, appointing and managing

distributors and retail channels

, and leading a team of sales representatives in your assigned territory. This is a key leadership role requiring strong market knowledge and execution capabilities.

Key Responsibilities

Drive

primary sales

by managing distributor stock movement and ensuring regular billing Oversee

secondary sales

through effective beat planning and team execution at the retail level Appoint, develop, and manage a network of

distributors, sub-stockists, and retail partners

Develop

go-to-market strategies

to improve channel reach and market penetration Lead, train, and monitor a team of

Sales Officers, Sales Associates, and Field Executives

Execute product

launches, trade promotions, visibility campaigns, and merchandising activities

Monitor

stock levels

, manage returns, ensure timely collections, and maintain distributor ROI Analyze sales data, track performance, and revise plans to meet area-level targets Maintain strong relationships with trade partners and resolve operational issues swiftly Share regular reports, insights, and market intelligence with the Regional or Zonal Sales Head

Candidate Requirements

5-8 years of experience

in FMCG sales and distribution management Proven ability to manage both

primary and secondary sales

Hands-on experience in

appointing and managing distributors and retail outlets

Strong knowledge of

territory management, channel strategy, and trade marketing

Demonstrated leadership ability with experience managing field teams Strong analytical, negotiation, and interpersonal skills Comfortable with extensive field travel, market visits, and daily reporting Proficient in

Excel, MIS, and digital reporting tools

What We Offer

Competitive fixed salary with

performance-linked incentives

Reimbursements for travel and business communication Opportunity to work in a

fast-growing and professionally driven FMCG environment

Exposure to modern sales practices and

structured career growth opportunities

Onboarding and continuous

training programs

to support leadership development

How to Apply

If you're an experienced FMCG professional with a strong track record in sales and team management, we'd love to connect with you.

Email your resume to:

medistoregrp@gmail.com

WhatsApp (for follow-up or queries):

9933375311

Job Types: Full-time, Permanent

Pay: From ?18,000.00 per month

Benefits:

Cell phone reimbursement Food provided Health insurance Life insurance Provident Fund
Work Location: In person