Job Description

Area Sales Manager (ASM)

============================

Position Type:

Full-time

Work Experience:

5-8 years (FMCG/Alcobev)

Company:

Alcobev Company

Location: Amritsar

Package : 15 to 18 LPA

Role Summary: Lead territory sales, distribution, and channel execution with full responsibility for revenue, NSV, market share, and RTM excellence.

--------------------------------------------------------------------------------------------------------------------------------------------------------


Drive high-quality in-market execution through strong distributor management and team leadership.

Key Responsibilities

------------------------


Deliver volume, NSV, profitability & brand/segment-wise targets across channels. Manage distributor operations: ROI, infrastructure, inventory norms, credit discipline, manpower deployment & DMS hygiene. Strengthen RTM architecture: beat planning, outlet coverage expansion & route optimisation. Lead ASE/FOS teams through capability building, joint market working & structured business reviews. Ensure strict compliance with pricing, statutory norms, excise regulations & label guidelines. Drive visibility execution, planogram adherence & shelf share maximisation. Implement consumer/trade schemes, BTL activations & seasonal campaigns. Lead competitor tracking: pricing, schemes, market share, NPD activity & distribution gaps. Provide forecasting inputs for demand planning & monthly operating plans. Maintain strong relationships with retailers, wholesalers, key accounts & regulatory bodies. Use MIS dashboards to identify performance gaps, productivity issues & required interventions.

Education

-------------


Bachelor's degree mandatory; MBA preferred (Sales/Marketing).

Key Skills

--------------


Distributor management excellence with strong command over ROI, replenishment norms & operational hygiene. Sales leadership capabilities with demonstrated success in managing field teams at scale. Strong negotiation ability across trade, distributor partners & key retail stakeholders. High analytical capability--interpretation of MIS, productivity dashboards, coverage analytics & market intelligence. Strong compliance orientation with deep understanding of excise guidelines & pricing governance. Team management & coaching skills with a track record of capability building. Demonstrated ability to drive execution in complex, competitive markets; ability to influence without authority. Strong communication, problem-solving, planning & decision-making abilities.

Qualifications

------------------


Prior sales functional experience (strong preference for Alcobev). Proven experience handling distributors, field teams & multiple sales channels. * Experience in DMS, SAP, or similar sales systems is highly preferred.