Job Description

Area Sales Executive (ASE)

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Location:

Udaipur

Experience:

2-4 yrs

Qualification:

Graduate/MBA

Package:

7 LPA

Company:

Tilaknagar Industries Ltd.

Department:

Sales

Position Type:

Full-time

Work Experience:

1-4 years (FMCG/Alcobev)

Role Summary

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Execute daily market operations, ensure secondary sales delivery, and drive outlet coverage & visibility across assigned territory.

Key Responsibilities

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Achieve secondary sales targets, call rates & numeric distribution objectives. Ensure beat adherence & improve coverage penetration through focused expansion. Drive order booking, delivery coordination & retailer-level replenishment. Maintain distributor stock hygiene; proactively avoid OOS situations. Execute visibility assets, POSM placement & merchandising standards. Support launches, promotions & trade activation programs. Strengthen retailer relationships to drive loyalty, shelf presence & premiumization. Track competitor pricing, schemes & trade programs. Maintain daily sales reports, secondary trackers & coverage dashboards. Use handheld/DMS tools for real-time performance reporting.

Education

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Graduate; MBA/PGDM preferred.

Key Skills

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Strong retail execution discipline & ability to manage dense, fast-moving markets. Excellent relationship-building capabilities with retailers & distributor teams. Good negotiation ability for shelf space, visibility & display enhancement. Basic analytical & reporting ability using sales dashboards & market information. Strong communication, problem-solving & operational follow-through. Demonstrated ability to deliver consistent execution outcomes across beats.

Qualifications

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Prior sales functional experience (preference for FMCG/Alcobev). Experience working with DMS, handheld devices or beat planning tools. Ability to work effectively with distributor salesmen & field promoters.
This job description is for Tilaknagar Industries Ltd.