Roles and Responsibilities Role of Area Sales Executive is to create demand for an existing product or launch new product ensuring availability at retailers and stockiest. The role of Area Sales Executive is very challenging. They represent the total company in a given territory. They have to work hard from morning to midnight at different hospitals, clinics, doctor?s chambers, pharmacies etc. They have to meet with different types of people doctors, nurses, pharmacy owners, clinic?s managers and even sometimes with general people. They have to achieve their target by generating prescriptions. They need to earn knowledge regarding the human body and microbiology. They need to be master in product knowledge, selling skills, communication skills, problem-solving skills, and time management to become a good Medical Representative. Area Sales Executives are the building blocks of a company. They form the platform of the company in front of customers and share the vision, promote the products of the company and achieves the given objectives, in turn, which get converted into revenue for the company. Area Sales Executives are the key point of contact between pharmaceutical and medical companies and health care professionals, promoting product awareness, answering queries, providing advice and introducing new products. Excellent sales skills are a key requirement for Area Sales Executive RESPONSIBILITIES AND ROLE OF MEDICAL REPRESENTATIVE