Job Description

Key Stakeholders:
Internal : Sales Admin, Depot, Replenishment & Supply chain team.
External: AW & AWSM, PSM, Merchandisers & Supervisors.
Desired Competencies:
In store execution, Business Development, Channel Partner Management, Selling & Negotiation.
Experience:
At least 5-7 years of relevant experience preferably with FMCG background
KEY RESPONSIBILITIES:
Ensure achievement of secondary sales targets
. Setting objectives for AW/Accounts
. Breaking objectives for AWSM (beat-wise)
. Ensure communication of objectives to AW/Accounts
. Periodic tracking of objectives
AW Management
. Align, support & motivate AW to meet business objectives
. Ensure adequate infrastructure & systems
. Act as a commercial interface between AW & BIL
Coach, manage & evaluate AWSM performance
. Coach AWSM on BIL best practices & WOW
. Train AWSM on Sales Call Process
. Evaluate their performance periodically
. Provide on the job support / guidance for addressing territory specific issues
Ensure adequate service level in market & build business in existing & new outlets
. Ensure adequate servicing at dealer points
. Maintain relations with existing dealers
. Increase the depth and width per dealer
. Prospect new outlets
. Perform activations as per decided by ASM
Execute visibility implementation & Merchandizing
. Ensure adherence to plan-o-gram
. Ensure execution of primary & secondary Merchandizing
. Ensure execution of Visibility Implementation
Implement launch of new consumer promos / trade schemes & new products
. Operationalize new product through communication & sampling
. Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
. Track & review performance of new products / schemes
Market Intelligence
. Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc
Maintain records & systems
. PJP data
. MIS reporting
. Ensure Hub of UDAAN
Represent Britannia for consumer complaints
. Visit consumer to address & sort quality complaints.
. Inform Quality about status of complaint.

Skills Required