Job Description

Responsible for driving secondary value & volume objectives for the Modern Trade Channel (MT)in the assigned accounts
Key Stakeholders:
Internal : Sales Admin, Depot, Replenishment & Supply chain team.
External: AW & AWSM, PSM, Merchandisers & Supervisors.
Desired Competencies:
In store execution, Business Development, Channel Partner Management, Selling & Negotiation.
Experience:
At least 5-7 years of relevant experience preferably with FMCG background
KEY RESPONSIBILITIES:
Ensure achievement of secondary sales targets
\xc2\xa2 Setting objectives for AW/Accounts
\xc2\xa2 Breaking objectives for AWSM (beat-wise)
\xc2\xa2 Ensure communication of objectives to AW/Accounts
\xc2\xa2 Periodic tracking of objectives
AW Management
\xc2\xa2 Align, support & motivate AW to meet business objectives
\xc2\xa2 Ensure adequate infrastructure & systems
\xc2\xa2 Act as a commercial interface between AW & BIL
Coach, manage & evaluate AWSM performance
\xc2\xa2 Coach AWSM on BIL best practices & WOW
\xc2\xa2 Train AWSM on Sales Call Process
\xc2\xa2 Evaluate their performance periodically
\xc2\xa2 Provide on the job support / guidance for addressing territory specific issues
Ensure adequate service level in market & build business in existing & new outlets
\xc2\xa2 Ensure adequate servicing at dealer points
\xc2\xa2 Maintain relations with existing dealers
\xc2\xa2 Increase the depth and width per dealer
\xc2\xa2 Prospect new outlets
\xc2\xa2 Perform activations as per decided by ASM
Execute visibility implementation & Merchandizing
\xc2\xa2 Ensure adherence to plan-o-gram
\xc2\xa2 Ensure execution of primary & secondary Merchandizing
\xc2\xa2 Ensure execution of Visibility Implementation
Implement launch of new consumer promos / trade schemes & new products
\xc2\xa2 Operationalize new product through communication & sampling
\xc2\xa2 Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
\xc2\xa2 Track & review performance of new products / schemes
Market Intelligence
\xc2\xa2 Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc
Maintain records & systems
\xc2\xa2 PJP data
\xc2\xa2 MIS reporting
\xc2\xa2 Ensure Hub of UDAAN
Represent Britannia for consumer complaints
\xc2\xa2 Visit consumer to address & sort quality complaints.
\xc2\xa2 Inform Quality about status of complaint