Job Description

About KIWI Kisan Window

KIWI Kisan Window is a farm-to-consumer FMCG brand bringing authentic Indian food products directly from farmers to customers. Featured on Shark Tank India, KIWI is built on the philosophy of "Bharat ki Khoj Khane Se" -- discovering India through food.

Our stores are not just retail outlets; they are experience centres where customers connect with the story, origin, and purity of Indian food.

---

Role Overview

The Senior Store Manager is the business owner of the store, responsible for driving ?15 lakh+ monthly revenue through world-class retail operations.

This role leads the entire store team, owns the customer experience, sales performance, inventory accuracy, store infrastructure, and local business development, and acts as the face of KIWI in the Gurgoan market.

The core value of this role is to deliver a consistent 5-star customer walk-in experience while maintaining tight operational and financial control, with a strong bias for action and bias for sales.

---

Key Responsibilities

---

1. Revenue Ownership & Business Growth

Own and achieve minimum ?15 lakh/month store revenue

Drive upselling, cross-selling, and repeat customer visits

Plan and execute seasonal campaigns, in-store offers, and festival promotions

Forecast seasonal demand and ensure optimal stock availability

Develop nearby B2B customers (offices, corporates, gyms, gifting & bulk orders)

Track daily, weekly, and monthly sales metrics and take corrective actions

---

2. 5-Star Customer Experience

Ensure every customer receives a warm, premium, and memorable experience

Personally handle escalations, feedback, and high-value customers

Build a culture where staff confidently narrate product stories -- origin, farmers, health benefits, and usage

Maintain excellent store hygiene, visual merchandising, ambience, and cafe presentation

Convert walk-ins into loyal, repeat customers

---

3. Team Leadership & Culture

Lead, train, and motivate store staff

Set daily targets and review sales, conversion, and average bill value

Ensure staff grooming, behaviour, communication, and service standards

Create a high-energy, sales-driven, customer-first culture

Conduct daily briefings and performance reviews

---

4. Inventory, Audit & Controls

End-to-end ownership of inventory management

Conduct cycle counts, weekly checks, and monthly audits

Ensure FIFO/FEFO compliance, expiry control, and batch discipline

Investigate, control, and answer for any inventory discrepancy

Coordinate with central supply team for replenishment and slow-moving stock actions

---

5. Store Infrastructure & Administration

Overall responsibility for store infrastructure, utilities, and upkeep

Coordinate with vendors for repairs, maintenance, AMC, internet, POS, equipment, etc.

Ensure zero downtime mindset -- store must always be customer-ready

Handle basic local admin, documentation, and compliance needs

---

6. Local Marketing & Brand Building

Lead on-ground marketing: sampling, stalls, RWAs, societies, events

Increase walk-ins through hyperlocal outreach and partnerships

Execute central marketing campaigns at store level

Act as a brand ambassador for KIWI in Gurgoan

---

Desired Candidate Profile

Skills & Personality

Charismatic, confident, and outspoken communicator

Excellent storytelling and convincing sales ability

Well-groomed, presentable, and customer-facing personality

Strong bias for action and bias for sales

Hands-on leader who leads from the front, not the back office

---

Experience

3-6 years experience in retail or FMCG store operations

Proven track record of store-level revenue growth

Experience handling inventory audits and team leadership

---

Key Performance Indicators (KPIs)

Monthly Revenue Achievement (?15 lakh+)

Customer Experience & Repeat Footfall

Inventory Accuracy & Audit Scores

Team Productivity & Discipline

Local B2B Sales Contribution

---

Job Type: Full-time

Pay: ?35,000.00 - ?45,000.00 per month

Work Location: In person