Job Description

Job ID: 2197

Location: Field, Gujarat

Job Family: Sales and Marketing

Job Type: Permanent

Employment Type: Full Time

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.


From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people - and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

To drive and augment volumes and market Share of

above 40 hp tractor portfolio

thru generation of qualified demand for New Holland's tractor portfolio in Gujarat by executing localized ATL and BTL campaigns that directly support sales conversion, dealer engagement, Product Segment promotion, and market expansion. This position will work closely with the regional sales teams and dealer network to ensure marketing efforts are well designed, planned, executed and translate into measurable business growth.

Key Responsibilities

1. Sales-Aligned Demand Planning (high HP segment)

Collaborate with Gujarat's regional sales teams of all 4 clusters to drive demand and sales in high-potential districts (e.g., Sabarkanta, Junagadh, Banaskantha, Surendranagar, Surat, Rajkot). Develop Sales and demand generation plans aligned with seasonal crop cycles (e.g., cotton, groundnut, wheat) and tractor usage patterns. Support dealer network with hyper-local campaigns and lead generation tools. Create and exploit potential of high HP Segment thru focus approach and achieve business growth.

Experience Required

10 - 14 years in demand generation/ Sales, Rural marketing, or agri sales support

Preferred Qualifications

MBA in Marketing / Btech (Agri/ Mechanical) /Agri Business / Rural Management

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.


At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:


Flexible work arrangements*
Savings & Retirement benefits*
Tuition reimbursement*
Parental leave*
Adoption assistance*
Fertility & Family building support*
Employee Assistance Programs*
Charitable contribution matching and Volunteer Time Off*