Job Description

Company Description
Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and motor vehicle industry. Sika has subsidiaries in 101 countries around the world and manufactures in over 300 factories. Its more than 27,500 employees generated annual sales of CHF 11.7 billion in 2024.

Title : Area Sales Manager-North (Transportation)
Department: Automotive & Industry
Location : Delhi
Reports To : National Business Manager - Transportation
Company Profile
In the Automotive & Industry sector, it delivers to the world's leading manufacturers and service providers in automotive OEM, commercial vehicles, automotive aftermarket, marine vessels, renewable energy, sandwich panels, industrial equipment, HVAC, home and commercial appliances, modular building, facades and fenestration. Sika India services direct customers and distributors and stay close to them via the central sales & marketing office in Pune, and a pan India sales team presence.
Broad Functions and Purpose of Position:
Area Sales Manager - North, Transportation will be responsible for strategic sales growth, expanding market presence, and managing key transportation accounts in the Northern region. The role requires strong technical understanding, strategic account management, leadership capabilities, and the ability to convert market opportunities into sustainable business.
Duties and Responsibilities:
Sales Strategy & Planning

• Identify and develop new business opportunities in the Transportation segment (Bus, Truck, Rail, Off-road, farm equipment's etc.)
• Achieve monthly/quarterly/annual sales targets for the assigned territory.
• Conduct regular customer visits, technical presentations, and product demos.
• Generate leads through market research, networking, cold-calling, and trade events.
• Develop and implement sales strategies aligned with company objectives.
• Forecast sales volumes, revenues, and profitability.
• Plan product launches and market penetration initiatives.

Key Account & Territory Management

• Develop strategic growth plans for major accounts in the North region.
• Build and maintain long-term customer and channel partner relationships.
• Ensure effective coverage of direct customers and distributors.
• Maintain accurate customer data and manage opportunities using CRM tools.

Market Intelligence & Competition Tracking

• Monitor industry trends, competitor products, and pricing strategies.
• Collect customer feedback for continuous improvement.
• Identify opportunities for product diversification or new applications.
• Share insights with product management and R&D teams

Technical & Commercial Support

• Provide product demonstrations, trials, and application guidance.
• Support clients with technical documentation and compliance requirements.
• Work closely with market field engineers to deliver end-to-end solutions.
• Ensure value selling rather than price-based competition.

Sales Operations & Administration

• Manage quotations, and pricing approvals.
• Oversee order processing, delivery schedules, and inventory coordination.
• Ensure timely follow-up for collections, and adherence to payment terms.
• Maintain CRM records and prepare sales performance reports.

Leadership & Coaching

• Lead and mentor a team of Sales Managers / Engineers.
• Set clear sales targets, define KPIs, and monitor team performance.
• Coach team members on sales techniques, customer handling, and product knowledge.
• Conduct regular field visits with team for customer meetings and joint calls.

Problem Solving & Issue Resolution:

• Handle client escalations efficiently and ensure quick resolution.

• Proactively identify potential risks and take corrective actions

Qualifications/Experience/Education:
Education:

• Masters/bachelor's degree in engineering from a reputed institute. MBA preferred.

Experience:

• Minimum 12-15 years of experience in B2B Industrial products, preferably in specialty chemicals

Skills:

• Strong business acumen with a deep understanding of industrial products market trends, North India geography and consumer behaviour.
• Exceptional leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to drive data-driven decisions.
• Ability to build and nurture relationships with key stakeholders, both internal and external.

Personal Attributes:

• Strategic thinker with a vision for long-term growth.
• Innovative, solution-oriented, and adaptable in a rapidly evolving industry.
• Strong decision-making capabilities and ability to operate in a fast-paced, high-pressure environment.
• High level of integrity, accountability, and professionalism.

Working Conditions:

• Full-time
• Frequent travel to meet customers, both domestic and international, and also for business meetings, partnerships, and events.

Qualifications
Education:

• Masters/bachelor's degree in engineering from a reputed institute. MBA preferred.

Skills Required