Job Description

Roles and Responsibilities :- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.- Work with creative and marketing teams to test strategies and innovation.- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.Qualifications :- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.- Outstanding presentation skills.- Excellent written and verbal communication skills.- Strong project management skills.- Critical thinker and creative.Skills :- Performance Marketing- Digital Marketing- SEM & SEO- Paid Search- Competitive Analysis- Marketing- Display Advertising- PPC- Marketing Automation- Reporting (ref:updazz.com)

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