Job Summary:We are seeking a creative and results-driven Social Media Marketing Specialist to manage and grow our online presence across key platforms. You will be responsible for creating engaging content, analyzing performance metrics, and developing strategies to increase brand awareness, engagement, and conversions.Key Responsibilities:- Develop, implement, and manage social media strategy across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.)- Create, curate, and schedule engaging content (text, image, video, and reels) that aligns with brand voice- Collaborate with design, content, and marketing teams for campaign execution- Monitor and analyze social media performance using analytics tools (Meta Insights, Google Analytics, etc.)- Engage with followers, respond to queries, and manage online community interactions- Stay up to date with the latest social media trends, tools, and best practices- Manage paid advertising campaigns on platforms like Facebook Ads Manager and LinkedIn Ads- Work with influencers and brand partners as part of influencer marketing strategies- Prepare weekly/monthly performance reports with actionable insights (ref:updazz.com)
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