Job Description

Job Title: Mobile Application Marketing Specialist

Location:

Mayapuri, Delhi

Employment Type:

Full-time

Department:

Marketing / Growth

About the Role

We are seeking a results-driven

Mobile Application Marketing Specialist

to lead strategies that drive

app downloads, user engagement, subscription growth, in-app sales, and lead generation

. This role combines performance marketing, ASO, CRM, lead generation, and revenue optimization to maximize the app's commercial success.

Key Responsibilities

1. Drive App Downloads & User Acquisition

Plan and optimize acquisition campaigns to increase high-quality app downloads. Manage campaigns across Google App Campaigns, Meta, and programmatic networks. Optimize key metrics such as CPI, CAC, ROAS, retention, and LTV. Conduct A/B testing for creatives, audiences, targeting, and bidding strategies.

2. Revenue & Sales Generation Through the App

Develop strategies to increase in-app sales, purchases, and subscription revenue. Collaborate with product and CRM teams to enhance the purchase experience, including paywalls, offers, pricing experiments, and upsell strategies. Monitor conversion funnels and introduce improvements to drive higher purchase and subscription conversions. Implement promotional campaigns, remarketing, and targeted messaging to increase repeat purchases. Analyze sales performance and identify revenue growth opportunities.

3. Subscription Growth & Lifecycle Optimization

Increase trial starts, paid subscription conversions, and renewals. Plan and execute lifecycle campaigns (push notifications, in-app messages, email) to reduce churn. Analyze subscription funnel behavior and recommend improvements.

4. App Store Optimization (ASO)

Optimize app store listings to improve visibility, ranking, and download-to-install conversion rates. Continuously update metadata (keywords, descriptions, screenshots, videos). Track competitor performance and industry trends.

5. Lead Generation (Google & Meta Ads)

Plan and execute

lead generation campaigns

using Google Ads and Meta Ads. Optimize campaigns for CPL, lead quality, and conversion to app installs or sales. Implement audience segmentation, retargeting, and lookalike audiences to increase high-intent leads. Track and analyze lead performance, funnel progression, and cost-efficiency. Align lead generation strategies with overall app growth and sales objectives.

6. Analytics, Tracking & Reporting

Use tools such as Firebase, AppsFlyer/Adjust, Amplitude, or similar to track performance. Create reports that highlight app downloads, sales, subscription performance, lead generation results, and ROI. Use data insights to improve marketing and revenue strategies.

7. Cross-Functional Collaboration

Work closely with product, design, content, and revenue teams to support overall app growth. Provide insights that help improve user journey, onboarding, and purchase flows. Stay updated on mobile app marketing trends, user behavior, and platform updates.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field. 2-5 years of experience in mobile app marketing, performance marketing, growth marketing, or related roles. Experience in driving in-app revenue for subscription or e-commerce apps is preferred. Strong understanding of mobile advertising platforms and attribution tools (AppsFlyer, Adjust, Branch). Experience running

lead generation campaigns

on Google and Meta Ads. Data-driven mindset with strong analytical and optimization skills. Excellent communication and project management capabilities.

Preferred Skills

Experience with ASO tools (AppTweak, Sensor Tower, MobileAction). Experience with paywall optimization or in-app purchase funnels. Familiarity with SQL or data visualization tools. Creative experience working with designers on mobile ad creatives.

What We Offer

Competitive salary. Career growth opportunities in a fast-paced digital environment. A collaborative and innovative culture.
Job Type: Full-time

Pay: ?40,000.00 - ?45,000.00 per month

Benefits:

Leave encashment
Work Location: In person