Job Description

We're seeking an experienced, analytical, and automation-savvy

ASO Executive

to drive our app's visibility, downloads, and conversion across the

Google Play Store and Apple App Store

. This role demands a deep understanding of

App Store Optimization (ASO)

,

keyword intelligence

,

creative experimentation

, and the strategic use of

AI and automation tools

to scale and streamline performance.

This is a high-impact role focused not on vanity metrics, but

organic growth tied to installs, retention, and user quality

.

Key Responsibilities

Own and execute the

end-to-end ASO strategy

across Google Play and App Store, optimizing for search rankings, conversion rates, and localization. Conduct in-depth

keyword research, competitor analysis, and category tracking

using ASO tools like

AppTweak, MobileAction, Sensor Tower, Data.ai

, etc. Leverage

AI tools (e.g., ChatGPT, Claude, Copy.ai, Midjourney)

to create, rewrite, and test store listing content (titles, subtitles, descriptions) for both SEO and conversion. Build

automated ASO workflows

for regular performance auditing, metadata testing, screenshot generation, and keyword clustering. Collaborate with design and motion teams to test and optimize

screenshots, icons, and promo videos

using insights from A/B testing tools (e.g., Storemaven, Google Experiments). Monitor key ASO KPIs:

Impressions, CVR, page views, organic installs, and retention

, and continuously iterate based on trends. Support

geo-specific localization

strategies and app listings in multiple languages with AI-assisted translation and cultural adaptation. Collaborate with a paid UA team to align messaging between organic and paid acquisition channels for maximum synergy. Track and adapt strategies to match

algorithm changes, seasonal shifts, and category trends

.

Key Requirements, Skills & Experience

2-4 years of direct ASO experience for Android and iOS apps, preferably in competitive categories. Mastery of ASO tools:

AppTweak, MobileAction, Sensor Tower, SplitMetrics, Play Console, App Store Connect

. Deep understanding of

search algorithms

, store ranking factors, and creative optimization levers. Demonstrated use of

AI tools for ASO copywriting, creative briefing, automation

, or keyword analysis. Proven results in improving

keyword rankings, CVRs, and organic install growth

. Understanding of

creative A/B testing

, behavioral psychology in app store design, and visual conversion triggers.

Soft Skills

Creative mindset blended with strong data analysis--comfortable shifting between keyword sheets and copy drafts. High ownership attitude--driven by results, not tasks. Clear communicator able to coordinate between design, content, product, and UA stakeholders. Self-learner who tracks and adapts to

Google/Apple algorithm changes

and platform-specific opportunities.

Bonus Points For

Experience in

localization strategy

, managing multi-language listings across Tier 1, Tier 2 markets. Familiarity with

Firebase analytics

,

GA4

, or

MMP dashboards (e.g., Adjust, Appsflyer)

for downstream impact tracking. Ability to script or automate data pulls via

Python, Google Sheets API, or App Store APIs

. Background in SEO/content marketing--bridging mobile and web discoverability.

Why Join Us?

Lead ASO for a growing app with aggressive expansion goals. Use cutting-edge

AI and automation tools

to scale smarter. Build systems, not just listings--your work drives organic installs and business KPIs. Collaborate with a cross-functional team that values growth over process.

Qualification

Graduate in any field

Experience

3-5 years of proven experience managing Google App Campaigns with strong performance metrics

Benefits

22 Paid Leaves 5 Days Working Good Company Culture Health Insurance Life Insurance Pension Scheme Statutory Benefits (PF & ESIC) Salary on time Yearly Picnic Annual Sports Day Monthly Events Festival Celebrations

Call to Recruiter

+91 7984453687
Job Type: Full-time

Benefits:

Provident Fund
Application Question(s):

Can you describe your experience with App Store Optimization (ASO)? Which app categories have you worked on? Do you have a strong portfolio showcasing your experience and results in app performance marketing? Are you familiar with Firebase analytics, GA4, or mobile measurement partners (MMP) like Adjust or Appsflyer? How have you used analytics data to influence ASO strategy?
Education:

Bachelor's (Required)
Experience:

App Store Optimization & Growth Automation: 3 years (Required)
Location:

Katargam, Surat, Gujarat (Required)
Work Location: In person