Job Description

Job Title:

App Marketing Manager (ASO & Growth Specialist)

Experience:

4-5 years in App Marketing / ASO

Responsibilities:

Lead

App Store Optimization (ASO)

: keyword strategy, descriptions, screenshots, icons, and reviews. Plan and execute

app launch strategy

(pre-launch, launch, and post-launch). Drive

organic and paid user acquisition

campaigns across Google UAC, Meta Ads, and other channels. Manage

app marketing creatives

(videos, screenshots, ads). Collaborate with the product team to improve

user onboarding & retention.

Work with analytics tools (Firebase, AppsFlyer, Adjust) to track performance and ROI. Optimize app monetization through

in-app promotions, offers, and user re-engagement.

Monitor app rankings, reviews, and ratings; execute strategies to improve them. Keep up with

industry trends, competitor analysis, and emerging app marketing strategies.

Requirements:

4-5 years of proven experience in

ASO and mobile app marketing

. Strong knowledge of

Google Play Console & Apple App Store Connect.

Hands-on experience with

paid campaigns for app installs.

Familiarity with

app analytics & attribution platforms.

Creative mindset for

user acquisition & engagement campaigns.

Strong communication & collaboration skills.
Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

Health insurance Paid sick time
Experience:

total: 3 years (Preferred) ASO: 3 years (Preferred)
Location:

Mohali, Punjab (Preferred)
Work Location: In person