Job Description

Position: ASO
Experience: 2-5 years
Qualification: Any graduation
Location: Remote

Job Summary

We're looking for an ASO Specialist to manage and grow organic app installs for our Android and iOS apps. This role involves optimizing metadata, creatives, keyword rankings, and improving store conversion rates.

Key Responsibilities
- Plan & execute ASO strategy for Play Store & App Store
- Optimise keywords, metadata, screenshots, and app icons
- Track keyword rankings & conversion metrics
- Manage CSLs (Android) and CPPs (iOS)
- Create seasonal/app promotional updates
- Analyse competitors & derive insights
- Run creative experiments and improve funnel performance
- Collaborate with Product, Analytics, Tech & Creative teams

Required Skills
- 2+ years ASO experience (Android + iOS)
- Strong knowledge of App Store Connect & Play Console
- Experience with ASO tools (Splitmetrics, Mobile Action, etc.)
- Good understanding of creatives (screenshots, icons)
- Strong analytical skills; knowledge of BI tools is a plus
- Familiarity with Firebase, MMPs & SKAN basics

Please send your resume to- diksha.shakya@splashlearn.com

Job Types: Full-time, Permanent

Pay: ?587,743.89 - ?2,061,492.51 per year

Work Location: Remote