Job Description

About Bajaj Finserv:Founded in April 2007, Bajaj Finserv is the financial arm of the Bajaj group. We believe in a simple philosophy to never settle for good and go for great. This reflects in our extensive product portfolio that spans across 3 broad categories- lending, insurance and wealth advisory. With 24 products spread across 12 product lines, we're one of the fastest growing and most diversified NBFCs in India. Our footprint spans the length and breadth of India.Bajaj Finance Limited, is the lending and wealth advisory arm of Bajaj Finserv Limited. It is the most diversified non-bank in the country with multiple product lines across consumer, commercial and SME finance, making it one of the most profitable companies in the category.- Website: https://www.bajajfinserv.in/- Company Size: Large-scale / Global- Working Days: 5 days/week- Office Location: Viman Nagar, PuneRole & Responsibilities:Job Purpose: Lead the end-to-end growth and success of the Bajaj App, managing a 15-member team to drive acquisition, engagement, retention, and conversion. Responsible for building and executing strategies to increase app adoption, enhance user engagement, minimize uninstalls, and drive measurable business outcomes through the app channel.Key Responsibilities:App Growth & Acquisition-- Drive new user acquisition through performance marketing, app store optimization, and partnerships.- Analyze app download metrics and identify opportunities to scale footprints.Engagement Strategy-- Develop engagement strategies to increase app stickiness and time spent.- Leverage analytics to understand which products/features are most viewed and optimize accordingly.Retention & Conversion-- Implement strategies to reduce app uninstall rates.- Drive conversion funnel from first interaction to transaction/business impact.Data-Driven Insights & Reporting-- Track, measure, and report KPIs across acquisition, engagement, retention, and conversions.- Benchmark against top apps (fintech, e-commerce, lifestyle) like Navi, CRED, Paytm, Porter, Myntra.Leadership & Team Management-- Lead and mentor a team of 15, ensuring high performance and alignment with business goals.- Collaborate cross-functionally with Product, Marketing, and Tech teams.Innovation & AI Adoption-- Incorporate AI-driven insights and performance marketing strategies to improve targeting, personalization, and campaign efficiency.Ideal Candidate:- Strong expertise in app growth, product management, and digital marketing.- Proven track record in acquisition, engagement, retention, and conversion strategies.- Deep understanding of mobile app analytics, funnels, ASO, and user behavior insights.- Familiarity with AI-based marketing tools, personalization engines, and performance marketing campaigns.- Strong leadership, stakeholder management, and strategic thinking.Qualifications & Experience-- Minimum 12-14 years of relevant experience in app management, growth, or digital product leadership.- Experience leading mid to large teams (10+ members).- Exposure to fintech/e-commerce/consumer apps preferred.- Strong analytical mindset with hands-on experience in growth metrics and optimization.Perks, Benefits and Work Culture:Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India. (ref:updazz.com)

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