Job Description

Job Responsibilities :

- Co-own the brand positioning, brand health and brand assets for all brands (Build Awareness, Consideration Metrics for each brand and media properties)

- Competition mapping, build customer insights for each brand through consumer research, market insights leading into the annual brand plans and identifying gaps leading to new product development framework

- Plan, strategize and execute ATL marketing brand campaigns and activities to establish and maintain brand presence in the market

- Plan, strategize and execute social media brand campaigns to amplify brand message- identify the right channels, the campaign idea and influencer marketing for all brands

- Managing the budget for advertising and promotional items.

- Creating and managing promotional collateral for all BTL activities

- Create impactful brand presentations for internal and external stakeholders

- Work closely with central marketing, trade marketing, demand and design teams for executing the brand plan.

Requirements :

- Strong presentation skills

- Solid understanding and experience of brand management, GTM and the marketing mix including PR

- Ability to lead with influence and work collaboratively with multiple cross-functional teams

- Strong understanding of ATL media planning, buying and excellent relationships with media owners, agencies

- A willingness to work outside the scope to bring alignment and better overall outcomes to the business at large

- Having a growth mindset and someone who is comfortable in a cross-functional environment and has to work on challenging problems and deal with ambiguity.

- A high degree of business acumen

- Having 3-5 years of Experience in FMCG industry / creative agency

- Knowledge of Marketing tools like Webengage, Appsflyer, MoEngage/Clevertap, DV360 etc.

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