Job Description

Role Overview :- We are hiring a Senior Performance Marketing Manager to own, scale, and systemize our performance marketing engine.- You will manage - 1 Cr+ monthly media budgets, drive profit-first growth, and build repeatable systems across acquisition, conversion, and retention.- This role reports directly to the founder / leadership team and comes with high decision-making authority.Key Responsibilities :1. High-Scale Paid Growth Ownership- Own and scale paid channels:- Meta (FB/Instagram) - primary- Google (Search, Shopping, YouTube)- Manage and optimize - 1 Cr+ monthly ad spends- Balance scale vs efficiency across prospecting and retargeting- Drive incremental growth, not just platform ROAS2. Funnel & Revenue Engineering- Own the end-to-end revenue funnel:- Impression - Click - PDP - Checkout - Payment - Repeat- Diagnose and fix conversion bottlenecks:- PDP load speed & content- Offer structures & bundles- COD vs prepaid mix- Drive AOV, CVR, and contribution margin improvements3. Data, Attribution & Analytics Own performance measurement stack:- GA4, Meta CAPI, Google Enhanced Conversions- Build clarity on:- Blended CAC vs channel CAC- LTV cohorts by acquisition source- Payback periods and contribution margins- Create decision-grade dashboards, not vanity reports4. Creative Performance Leadership- Lead creative performance strategy with in-house and external teams- Define testing frameworks:- Hooks, formats, creators, narratives- Identify creative fatigue early and refresh at scale- Build a creative intelligence system linked to revenue outcomes5. Retention & Monetization- Drive revenue beyond first purchase via:- Remarketing, CRM, WhatsApp, Email- Improve:- Repeat purchase rate- Drop-wise monetization- Seasonal & festive campaign efficiency6. Growth Systems & Scale Readiness- Build playbooks for:- New category launches- Sale-day scaling (2-3x spend days)- Geo expansion- Introduce automation in:- Budget allocation- Creative rotation- Rule-based optimizationWhat We're Looking ForMust-Have- 4-6 years of hands-on performance marketing experience- Direct experience managing - 1 Cr+ monthly ad budgets- Proven ability to scale profitably, not just grow topline- Strong understanding of:- Contribution margins- iOS-era attribution challenges- Data-first mindset with strong Excel / Sheets skillsNice-to-Have (Strong Plus)- Experience in women's fashion / fast fashion- Shopify / headless commerce exposure- Experience scaling brands from - 2 Cr - 10+ Cr/month- Exposure to international or quick-commerce modelsWhat Success Looks Like (6-9 Months)- Stable, scalable growth engine at - 1-1.5 Cr+ spend- Clear visibility on true CAC and payback- Strong creative testing velocity- Improved contribution margins despite scaleWhy Join Anny- High ownership, zero micromanagement- Founder-level exposure to growth decisions- Budget size that allows real impact- Opportunity to build India's next scaled fast-fashion brand (ref:updazz.com)

Skills Required