Job Description

Supports and implements new product development and launch activities to drive business results.

Job Requirements

Collaborating with cross-functional teams to execute various product-related initiatives. Tracking data on competitor information and market insights. Communicating results and insights to a variety and level of audiences. Supporting sales in responding to customer questions, materials needs, and tenders.

Roles & Responsibilities

Lead New Product Introductions (NPI) from pre-launch to post-launch with organic tactics Collaborate with relevant sub-vertical product managers, engineering teams, project managers, and other stakeholders to understand their unique goals, objectives and challenges Work with product managers to ensure compliance with required attributes and facets for new product launches Create value added collateral for promotion with internal agencies and external supporting agencies Sales enablement tool planning, creation Gatekeeper of product readiness for external promotion, like email communications content, cost- and pricing set up and distribution partner programs. Standardize and optimize processes between TE and external agencies for collateral creation Analyze and review campaign response to plan next campaign steps with internal stakeholders Continuous improvement of the Industrial NPI process together with the BU process owner Benchmark against competitors to ensure best-in-class new product introductions Support Industrial Automation & Electrification (IND) business unit product campaigns with organic and paid tactics. End-to-end campaign development, execution, budget and KPI's measurement. Account Based Marketing for India region key accounts, delivering key product value proposition and application solutions to India market. Desired Candidate

Experience 2-3 Years

Key skills - Digital Marketing , New Product Launch , New product Introduction , exp working with external agency


BA/BS degree in Marketing or related field, or the equivalent combination of education and experience Ability to influence internal business partners with whom no direct reporting relationship exists Project Management skills Excellent written and verbal communication skills Results driven Continuous Improvement mindset Industrial B2B product and market knowledge Skilled in MS Office (Word, Excel, PowerPoint) Working knowledge of marketing automation platforms such as Salesforce, Eloqua Experience working with and managing external agencies Strong ability to communicate the value of a wide range of technical products in a complex, fast-paced, rapidly changing environment. Account-based marketing

Competencies

Values: Integrity, Accountability, Inclusion, Innovation, Teamwork

Job Locations:

Bangalore, Karn?taka 560076

India

Travel Required:

Less than 10%

Requisition ID:

143432

Workplace Type:

External Careers Page:

Sales & Marketing