Job Description

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ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.



Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide facts:

Tide is available for UK, Indian, German and French SMEs Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly Over $200 million raised in funding Over 2500 Tideans globally - we're diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

ABOUT THE TEAM:

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Tide is seeking an exceptional Product Analyst to join our Experience Foundations team. Experience Foundations is focused on evolving our global platform's end-to-end user experiences, to drive greater member value and a clear differentiated experience. As a product analyst, you get to work with the team building a world class connected experience across Tide, deeply solving the most important problems for micro, small & medium enterprises. Key to achieving these outcomes is our ability to make data-driven decisions, by turning user data into actionable insights, (in)validated hypotheses, and integrating findings into product strategy, to boost adoption and growth. We want someone who is excited to join a rapidly growing scale up, reimaging user experiences and leading the future of our business management platform.

ABOUT THE ROLE:

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What You'll Be Doing:

Product Discovery:

Conduct hypothesis-driven deep dives into existing product usage data to identify user pain points, quantify the size of the problem, and propose actionable solutions.

Solution Confidence:

Lead product experimentation efforts, designing and analysing tests to build confidence in the features we plan to invest in. You'll be the go-to expert for product experiments, ensuring they provide meaningful data to guide decision-making.

Product and Feature Performance Review:

Collaborate with product teams to establish and measure KPIs that reflect the impact of new and existing features. With the ability to bring together across Tide metrics and data to paint the full picture of all experience investments made. Your analyses will ensure that product developments solve real user problems, drive increased adoption and business outcomes.

Goals to KPI Translations:

Work with product managers to translate user goals and outcomes into business KPIs, identifying the most impactful hypotheses that will drive product success. You'll also collaborate with analytics engineers to enable seamless KPI reporting through intuitive dashboards. As well as working with other product analysts across Tide to build a full compelling narrative.

WHAT WE ARE LOOKING FOR:

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3+ years of experience

in Product Analytics, with a strong preference for backgrounds in digital or fintech products.

Advanced proficiency in SQL

and solid experience with

Python

for data manipulation and analysis. Hands-on experience building actionable dashboards using tools like

Looker

or

Tableau

. Proficiency with modern event tracking and product analytics platforms such as

Mixpanel, Heap, or Amplitude

. Deep understanding of

A/B testing

, experimentation design, and core statistical concepts to validate hypotheses and measure impact. A keen eye for detail with the ability to frame vague business problems into structured, solvable analytical queries. Ability to form the right hypotheses and translate raw business questions into comprehensive insight briefs using both quantitative and qualitative data. Experience taking complex data and turning it into clear, compelling narratives that drive strategic decision-making. You possess a strong ownership mindset, are eager to see the tangible impact of your work, and do not wait for instructions to spot opportunities. You are comfortable leading initiatives and solving loose, undefined problems with minimal guidance. Proven ability to build effective relationships across functions and seniority levels to champion data-driven decision-making. Exceptional communication skills, capable of translating complex analysis into stories that resonate with non-technical stakeholders.

WHAT YOU'LL GET IN RETURN:

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Competitive Compensation - competitive salary and share options Time Off - Generous annual leave on top of bank holidays. Parental Leave - Paid maternity, paternity, and adoption leave to support your family journey. Sabbatical - Extended unpaid and paid leave options after completing milestone years with Tide. Health Insurance - Private family insurance with additional OPD coverage and top-up options. Life & Accident Cover - Comprehensive accidental and life insurance protection. Mental Wellbeing - Access to therapy sessions, courses, meditations, and workshops. Volunteering & Development Days - Paid days annually for volunteering or personal growth. Learning & Development - Annual budget for books, courses, coaching, and more. WOO (Work Outside the Office) - Work from abroad for up to 90 days annually. Home Office Setup - Contribution towards setting up your home office Laptop Ownership - Keep your old laptop and get a new one when it's time for a replacement. Snacks & Meals - Office perks with snacks, coffee, tea, and lunch (location dependent)
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TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.



We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.




At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:
Tide does

not charge any fees at any stage of the recruitment process.*
All official Tide job opportunities are listed exclusively on our

Careers Page and applications should be submitted through this channel.*
Communication from Tide will only come from an official

@tide

.co email address.*
Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.*


If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co

Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.




Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.


Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.