Job Description

Job Summary :The Market Research Analyst will be responsible for gathering, analyzing, and interpreting market data to help the organization understand market trends, customer preferences, and competitive landscapes. The role involves transforming data into actionable insights that drive marketing strategies, product development, and business growth decisions.Key Responsibilities :- Conduct quantitative and qualitative market research to understand industry trends, customer behavior, and competitor activities.- Collect and analyze data using surveys, interviews, focus groups, and secondary research sources.- Prepare detailed reports and presentations summarizing research findings and insights.- Develop and maintain dashboards and visualizations to track market performance and KPIs.- Work with cross-functional teams (marketing, sales, product, strategy) to provide research-based recommendations.- Evaluate new market opportunities and assist in forecasting potential demand.- Stay updated on industry trends, economic shifts, and emerging technologies relevant to the business.- Ensure accuracy, validity, and timeliness of all research deliverables.Required Skills and Qualifications :- Bachelor's degree in Marketing, Economics, Business Administration, Statistics, or a related field.- Proven experience (1-3+ years) as a Market Research Analyst or in a similar analytical role.- Strong analytical and critical-thinking skills with the ability to interpret complex data.- Proficiency in research tools and platforms (e.g., SurveyMonkey, Qualtrics, Nielsen, Statista, SimilarWeb).- Experience with data analysis tools (Excel, SPSS, Power BI, Tableau, or Google Data Studio).- Excellent written and verbal communication skills - ability to present insights clearly to stakeholders.- Strong attention to detail, organization, and project management abilities.Preferred Qualifications :- Master's degree in Marketing, Business Analytics, or related field.- Experience with statistical modeling and forecasting.- Familiarity with CRM and marketing automation platforms.- Knowledge of digital marketing analytics (Google Analytics, SEO tools, social media insights). (ref:updazz.com)

Skills Required