Job Description

Lowe's is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe's India, the Global Capability Center of Lowe's Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe's India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India_lowes.co.in
About the role :
The Analyst, Digital Engagement Execution, is responsible for outlining and participating in promotional planning and execution processes for designated campaigns, programs, and/or targeted consumer segments. This role ensures that campaign priorities and details are created and collected to share in partnership with cross-functional teams for execution. In defining campaign scope, support can include the creation and implementation of landing pages, on-site banners, and other site content updates. S/he will track, analyze, and report on objectives and key results to ensure activities within their assigned area are meeting strategic and financial objectives. Based on results, they will make recommendations for adjustments to online campaign and promotional plans including testing/optimization strategies.
Core Responsibilities:
Collaborate with cross-functional groups such as Merchants, Brand Marketing, Pricing & Promotions, Digital Production, Online Partners in SSC-M and SSC-B, and other Online teams to ensure all teams have required information for supporting online campaigns/promotions
Execute online campaign and promotional work of small to medium scope
Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership
Leverage campaign and promotional dashboards, and build reports to interpret and communicate performance using tools like Adobe Analytics, Medallia, Fullstory, Power BI
Identify opportunities for improvement in the campaign and promotional planning and execution processes.
Actively participate in team discussions, business reviews and recurring huddles/touchpoints.
Utilize strong analytical ability to evaluate and optimize the end-to-end online customer experience across multiple channels and customer touch points.
Develop and present communications to partner teams that convey the right message in an effective way to the appropriate audience
Primary Skills (must have)
Experience working across cross-functional teams
Coaching
Critical Thinking/Problem Solving
Effective Communication
Functional Knowledge
Influencing Others
Prioritization
Project Management
Reporting
Resiliency
Teamwork/Collaboration
Proficiency in MS Office
Data and financial analysis
Detail-oriented
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Skills Required