Job Description

Responsibilities: - Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns - Track, report, and analyze website analytics and PPC initiatives and campaigns - Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. - Optimize copy and landing pages for search engine marketing - Perform ongoing keyword discovery, expansion and optimization - Research and implement search engine optimization recommendations - Research and analyze competitor advertising links - Develop and implement link building strategy - Work with the development team to ensure SEO best practices are properly implemented on newly developed code - Work with editorial and marketing teams to drive SEO in content creation and content programming - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements and skills : - Proven SEO experience - Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. - Solid understanding of performance marketing, conversion, and online customer acquisition - In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) - Experience with A/B and multivariate experiments - Working knowledge of HTML, CSS, and JavaScript development and constraints - Knowledge of ranking factors and search engine algorithms - Up-to-date with the latest trends and best practices in SEO and SEM (ref:updazz.com)