Job Description

: Amazon PPC Ads Expert

Role Overview

We are looking for an experienced

Amazon PPC Ads Expert

to manage, optimize, and scale our advertising campaigns across Amazon Sponsored Ads. The ideal candidate should have hands-on experience with Amazon Ads, strong analytical skills, and a proven track record of improving ROAS and driving profitable sales growth for D2C or e-commerce brands.

Key Responsibilities 1. Campaign Strategy & Setup

Develop and execute PPC strategies for

Sponsored Products, Sponsored Brands, and Sponsored Display

campaigns. Conduct in-depth

keyword research

, competitor analysis, and market trend evaluation. Build structured PPC campaigns optimized for visibility, conversions, and ACoS improvement.

2. Campaign Optimization

Monitor daily performance and optimize bids, keywords, placements, and targeting. Conduct negative keyword research to minimize wasted ad spend. Implement keyword harvesting from auto to manual campaigns. Optimize product listings for higher ad relevancy (title, bullets, A+ content feedback).

3. Budget & Performance Management

Plan and allocate monthly PPC budgets. Track KPIs including

ACoS, ROAS, TACoS, CTR, CVR

. Identify growth opportunities and scale profitable campaigns.

4. Analytics & Reporting

Generate weekly and monthly PPC performance reports. Provide actionable insights and recommendations to improve efficiency. Use tools such as

Amazon Advertising Console, Brand Analytics, Helium 10, Jungle Scout

, etc.

5. Cross-functional Collaboration

Work with the catalog, creative, and inventory teams to ensure campaign alignment. Coordinate on product launches and promotional events (Lightning Deals, Coupons, Prime Day, BMSM).

Required Skills & Qualifications

2-5 years of hands-on experience managing

Amazon PPC

campaigns. Strong understanding of Amazon Seller Central / Vendor Central. Expertise in keyword research, bid optimization, and campaign structuring. High proficiency in Excel/Google Sheets (Pivot tables, VLOOKUP, reports). Strong analytical and problem-solving abilities. Experience with third-party tools (Helium 10, PAC, DataDive, etc.) is a plus.

Preferred Qualifications

Experience in D2C or Consumer Electronics / FMCG / Home Appliances category. Amazon Ads certification is a strong advantage. Understanding of SEO for Amazon Listings.

Role Type

Full-time Performance-based incentives available based on ROAS & revenue growth.
Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

Flexible schedule Paid sick time
Work Location: In person