Job Description

Reporting to Amazon Marketing Lead
About Packt
Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.
The Amazon Optimisation Team focuses on enhancing product visibility, sales, and performance on Amazon through strategic metadata management and content optimization. By leveraging data insights and best practices, the team ensures seamless product setup, ongoing monitoring, and continuous improvements to maximize conversions and revenue.
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Role Overview
The Amazon Specialist - Marketing & Merchandising will play a key role in driving Packt's paid performance and merchandising impact on Amazon. Working under the direction of the Amazon Marketing Lead, the role will focus on planning and executing monthly Amazon paid campaigns, briefing and coordinating creative assets, and delivering actionable insights through campaign performance analysis.
Alongside paid marketing, the role will own key merchandising activities such as maintaining and optimising Packt's Amazon Storefront, refreshing content, and monitoring conversion and traffic data to support decision-making across publishing Verticals. This role will also act as a key contact for liaising with Amazon to identify and resolve issues affecting promotions, product pages, and campaign delivery.
What You Will Do

• Manage the setup, optimisation, and monitoring of Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

• Adjust bids, budgets, and targeting to improve performance, reporting regularly on key metrics such as CTR, CVR, ACoS, and TACoS.

• Brief and coordinate creatives (ad visuals, copy, A+ content, Store assets) to support paid advertising campaigns.

• Support test-and-learn initiatives across paid ads, including keyword optimisation, targeting strategies, and creative variation.

• Plan and set up Packt's participation in Amazon discount campaigns (e.g., Black Friday, Prime Day, Summer Sale, and themed monthly promotions).

• Coordinate nomination sheets, unit limits, and discount tiers with publishing Verticals, ensuring timely and accurate submissions.

• Monitor promotion approvals in Vendor Central and liaise with Amazon to resolve issues affecting campaign or discount visibility.

• Refresh and optimise Packt's Amazon Storefront, measuring the impact of updates on traffic and conversion.

• Pull and analyse campaign, traffic, and conversion reports to provide actionable insights for publishing Verticals.

• Share learnings and recommendations from both paid advertising and discount campaigns to inform wider Amazon marketing strategy.

Who You Are
The work we do is fast paced, demanding, and intellectually challenging. We are looking for dynamic candidates with an interest in technology and in helping tech professionals to learn. You will need strong oral and written communication skills, attention to detail, and excellent organization and time-management skills. You will need to be proactive in troubleshooting and problem-solving, upbeat, enthusiastic, and motivated. You will be a demonstrated self-starter who is focused and calm under pressure.
We are looking for a detail-oriented and data-driven marketer with experience managing Amazon campaigns across both paid advertising (PPC) and price discount promotions. You're comfortable working with performance data, spotting trends, and turning insights into actionable recommendations. You can balance multiple priorities, from monitoring always-on ads to coordinating time-sensitive discount campaigns, while keeping Packt's Amazon presence fresh and engaging. Collaborative, organised, and proactive, you can work across teams and with Amazon contacts to deliver results in a fast-paced environment.
Must-Have Skills:

• Hands-on experience managing Amazon PPC campaigns (Sponsored Products, Brands, Display).

• Ability to plan, launch, and monitor advertising campaigns with performance optimisation.

• Experience coordinating Amazon discount promotions (Lightning Deals, Best Deals, themed campaigns).

• Knowledge of Amazon Storefront updates and merchandising improvements.

• Strong analytical skills to interpret campaign and conversion data.

• Proficiency in Microsoft Excel and data reporting.

• Excellent communication and collaboration skills.

Good-to-Have Skills:

• Familiarity with Amazon Marketing Cloud or other advanced analytics tools.

• Experience in running A/B tests (ads, storefronts, or promotions).

• Knowledge of publishing, eCommerce, or digital learning industries.

• Ability to work autonomously while following strategic direction.

• Interest in combining paid marketing, discount campaigns, and merchandising to drive growth.

Why Work at Packt
We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.

• Supporting individual development through growth opportunities and internal mobility.

• Encouraging social collaboration within teams and communities and knowledge-sharing.

• Fostering a culture that supports a healthy work-life balance.

We focus on the full employee experience. We seek to achieve this by:

• Providing a broad range of benefits and initiatives.

• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.

• Celebrating success stories and encouraging peer-to-peer recognition.

• Fostering a culture of self-development.

• Providing a work environment where the best idea wins, and challenges are encouraged.

Benefits:
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

• Bonus scheme

• 5 day working week

• 25 days annual holiday (plus bank holidays)

• Flexible hours: choose how, when, and where you work within India

• Training programs and Certification

• Group Medical Insurance

• Wellness initiatives

Salary Range - INR 60K-90K fixed pay per month (skills and/or experience dependent)
Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.

Skills Required