The Camel Bar is India's first camel milk-based skincare brand, developed by TCB Wellness Private Limited. As a growing D2C wellness company, we are expanding rapidly on marketplaces like
Amazon
, and we're looking for a data-driven
Amazon PPC Specialist
to scale our performance marketing efforts.
Role Overview
As an
Amazon PPC Specialist
, you will be responsible for managing and optimizing Amazon advertising campaigns (sponsored products, brands, and display) to drive visibility, sales, and ROI. You'll work closely with the e-commerce and marketing teams to plan, execute, and report on ad performance.
Key Responsibilities
Plan, launch, and manage
Amazon PPC campaigns
for skincare products
Optimize ad spend based on
ACoS, ROAS, CTR, and conversion rate
Conduct detailed
keyword research
, bid adjustments, and negative keyword setup
Monitor daily ad performance and create weekly/monthly performance reports
Implement
A/B testing
on creatives and ad copy
Work with graphic/design team to develop high-performing ad visuals and videos
Analyze product listing performance and suggest improvements for better conversions
Stay updated with Amazon algorithm changes, ad formats, and competitor strategies
Coordinate with inventory and pricing teams for promotional campaigns (Prime Day, Festive Offers, etc.)
Manage budgets across SKUs and campaign types efficiently
Knowledge of skincare/FMCG category is a plus
Proficiency in tools like
Helium 10, Jungle Scout, Amazon Brand Analytics
, etc.
Strong analytical skills with good command of
Excel or Google Sheets
Self-starter, performance-driven, and able to take ownership of campaign outcomes
Nice to Have
Experience in managing ads across
Amazon.in, Amazon.com
, or global marketplaces
Exposure to
D2C and marketplace hybrid strategies
Worked with beauty, wellness, or personal care categories
What We Offer
Work in a purpose-driven beauty brand with strong growth potential
Hands-on exposure to a full-funnel eCommerce performance strategy
Competitive salary with incentives based on ad performance
Creative freedom & leadership opportunity in shaping marketplace success
Job Type: Full-time
Pay: ?13,505.98 - ?20,000.00 per month
Work Location: In person
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