Job Description

Location: Bengaluru, India (On-site)

Employment Type: Contractual [6 Months]

Experience: 3-6 years

Team: Marketing / Growth

About Khatabook

Khatabook is India's leading digital ledger and business management platform empowering

MSMEs with simple, mobile-first solutions. We create content that reaches millions of

merchants, entrepreneurs, and digital business owners across India.

We're looking for an Associate Manager - Performance Marketing who can own performance

outcomes end-to-end across Affiliate Marketing, Google (UAC/Search/YouTube), and Meta,

with a strong bias for experimentation and efficiency.

What You'll Do?

? Own and scale performance marketing across Affiliate networks, Google, and Meta

(user acquisition)

? Build a testing engine for creatives, audiences, and funnels

? Drive measurable improvements in CPI/CAC, ROAS, retention, and payback

? Partner closely with Creative, Analytics, and CLM to improve conversion and LTV

? Set up tracking hygiene and attribution alignment across platforms (events, postbacks,

MMP reporting)

Key Responsibilities:

? Media & Growth Ownership

? Plan, launch, and optimize campaigns across Meta, Google, and Affiliates

? Manage budgets, pacing, and performance guardrails with daily reporting

? Build channel-level playbooks (what works, why it works, how to scale)

? Affiliate Marketing

? Onboard, manage, and scale affiliate partners/networks

? Define rules for traffic quality (fraud checks, caps, payout models,

blacklists/whitelists)

? Improve partner performance via offers, creatives, and funnel iteration

? Experimentation & Optimization

? Run structured A/B tests: hooks, creatives etc.

? Diagnose drops across the funnel (click ? install ? activation ? purchase) and fix

with cross-functional action

? Creative Performance

? Write crisp creative briefs: hook hypotheses, angles, personas, CTAs

? Work with creative team to ship high-volume variations and learn fast

? Measurement & Analytics

? Ensure clean event mapping + dashboards (channel, campaign, cohort)

? Monitor anomalies: attribution drift, low-quality traffic, sudden CPI/CAC spikes

Must-Have Skills

? Proven experience with Affiliate Marketing (partners, payouts, quality controls, fraud

signals)

? Hands-on experience scaling Meta Ads + Google Ads (UAC/Search/YouTube) with

strong optimization depth

? Strong analytical comfort: funnels, cohorts, incrementality thinking, reporting discipline

? Experience with MMPs (AppsFlyer/Singular/Adjust) and deep linking setup

? Knowledge of fraud prevention patterns (click spamming, IP/device anomalies, incentive

abuse)

? Creative-first performance mindset: angles, hooks, iteration velocity

Who You Are?

? You're numbers-driven, but you don't hide behind dashboards: you ship fixes fast

? You're curious and structured: hypothesis ? test ? learn ? scale

? You're comfortable in high pace and high accountability environments

? You're sharp on execution: clean naming, clean reporting, clean handoffs

Experience:

? 3-6 years in performance marketing (startup/agency preferred)

? Clear proof of outcomes: scaled spend with efficiency (CPI/CAC/ROAS), improved

funnel conversion, or profitable affiliate growth

? Comfortable owning targets and explaining results with clarity

Job Type: Contractual / Temporary
Contract length: 6 months

Pay: ₹75,000.00 - ₹80,000.00 per month

Benefits:

Food provided
Application Question(s):

Are you open for 6 month consultant role? Current Salary in hand per month? Expected Salary in hand per month? How soon you can join? Are you open for Bangalore location?
Work Location: In person