Job Description

Company Overview:

CashKaro

is India's #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we're on a rocket ship journey--already surpassing ?300 crore in revenue and racing towards ?500 crore.

EarnKaro

, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it's micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks.

BankKaro

, our latest venture, is rapidly becoming India's go-to FinTech aggregator, similar to Paisabazaar.
Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in India!

Role Overview:

We are seeking an ambitious and results-driven

Assistant Manager - Growth &

Retention

for CashKaro. The ideal candidate should have

3-4 years of experience

in retention management, with proven experience in driving significant revenue or customer experience improvement via strategies innovation.

Key Responsibilities: -

Responsible for owning retention of user cohorts, minimizing churn and improving LTV:

The core ownerships areas will be:

Strategy:

Work with team to determine a clear strategy for user Retention and lifecycle management

Creative + Messaging:

Work with creative team to design the messaging, content and creative angle for the engagement and revenue boosting campaigns

Lifecycle Management:

Work with teams to determine user lifecycle and take concrete steps for plugging the gaps - own Activation, Retention, Revenue and Referrals

Execution:

Should be hands-on in setting up campaigns and experiments, landing pages, emails etc.

Monitoring on campaign impact:

Daily monitoring and optimizing of the campaigns - win an inch everyday attitude

Data obsession:

Review the data daily to determine next course of action

Scale:

Build for scale

Must Have Skills: -

Proven Experience in Driving Impact through Retention Strategy Development

3-5 years of experience in retention management, preferably in B2C or tech companies.

1. Micro-Segmentation and Micro-Cohorting

Expectation

: Ability to independently create micro-cohorts based on user shopping and platform visit behaviors, optimizing target group sizes to reduce costs and improve ROI.

2. Conversion Funnel Optimization

Expectation

: Proficiency in implementing A/B testing and experiment-driven approaches to improve funnel conversion, including ad copy, homepage features, discount offers, and gamified campaigns.

3. ARPU (Average Revenue Per User) Improvement

Expectation

: Ability to increase ARPU through cross-selling, upselling, and ticket-size increase offers without necessarily changing conversion rates.

4. ROI and Profitability Measurement

Expectation

: Competence in calculating ROI and profitability, including conversion rates, ARPU, AOV, and incremental profit for a retention campaign.

5. Analytical Skills and Engineering Background

Expectation

: Strong analytical and technical skills, with proficiency in SQL and experience using marketing automation platforms (e.g., Clevertap, MoEngage) to inform retention decisions.

6. Collaboration and Stakeholder Management

Proven ability to collaborate with cross-functional teams (Brand, UX/UI, Tech, Product, and Ops) under tight deadlines, handling competing priorities and achieving desired outcomes.

Desired Skills and Experience: -

Have complete exposure to build automation journeys / segmentation / personalization in Clevertap or similar tools.
Data driven decision making- complete understanding of retention cycle & metrics & ROI.
Proven project deliverables which drove ROI
Should be from B2C industry

Experience:

3-5 years of relevant experience.

Communication:

Excellent written & verbal communication skills in English | Can effectively express his/her thoughts | Great people skills

Should be comfortable with tools like

Clevertap or MoEngage
Email Marketing

Why Join Us:

Start-up Environment

- Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness

Compensation & Benefits -

Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory

An Environment for Innovation -

We create a culture for innovation by giving an employee the prowess to create, make and innovate.

We've got you covered -

From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back!

Cool Perks

- Come and get to join us for in-house events, team outings, dinner catchups, and much more.