Job Description

Growth And Lead Generation Specialist Location : Bangalore, Pune Or Delhi/NCRRelevant Experience : Minimum 5 YearsEmployment Type : (Full-Time) | Hybrid ModeAbout SkyJumper:- At SkyJumper, we are in the business of creating everlasting memories and unparalleled experiences for people of all ages. As India's largest and most dynamic Trampoline Park chain, we bring adventure, fun, and fitness together under one roof, ensuring a thrilling escape from routine life.Our Journey & Growth- Founded in 2017, SkyJumper pioneered the concept of Trampoline Parks in India, redefining indoor amusement with an unmatched blend of excitement and innovation. With over 21 outlets across 16 cities, our brand continues to expand rapidly, setting new benchmarks in the entertainment and recreation industry.What Makes SkyJumper Unique?- SkyJumper is the only fully integrated indoor amusement company in India, with in-house capabilities for conceptualizing, designing, developing, and managing state-of-the-art indoor entertainment centers. This vertical integration ensures top-quality experiences, consistent safety standards, and world-class innovation across all our parks.Beyond Trampolines - A Multi-Attraction ExperienceWhile trampolines remain at the heart of our parks, we have expanded our offerings to cater to diverse entertainment needs, including: - Soft Play Arenas - A vibrant and engaging space for younger kids. - Laser Tag - High-energy combat gaming for thrill-seekers. - Bowling Alleys - A perfect blend of sport and social fun. - Arcade & VR Gaming - The latest in digital entertainment for gamers.Our Target Audience: business is from walkins, 20% from kids birthday parties and rest 10% is from school trips and corporate get-togethers.Role Overview: Strategy to execution of growth campaigns (in-house + partnering with agency).Key Responsibilities:1. Customer Acquisition & Revenue Growth- Create and implement multi-channel marketing strategies to increase footfall, membership sales, repeat and event bookings.- Develop data-driven performance marketing campaigns across digital (social media, SEM, PPC) and traditional channels as well as new channels. - Drive customer engagement and retention strategies to maximize lifetime value.- Identify new revenue streams and upsell opportunities (seasonal packages, memberships, corporate plans).- Implement referral and loyalty programs to increase repeat business.- Work with the sales team to align marketing efforts with revenue goals.2. Lead Generation & Funnel Optimization- Develop and implement multi-channel lead generation strategies (social media, search ads, email, WhatsApp, third-party platforms).- Optimize landing pages, CTAs, and lead forms to improve conversion rates.- Work with the CRM team to nurture and convert leads through targeted campaigns3. Events, Partnerships & BTL Activations- Develop high-impact on-ground activations, brand collaborations, and influencer marketing programs.- Expand SkyJumper's presence through corporate tie-ups, school programs, and affliate marketing.- Plan PR campaigns, and media outreach to amplify brand credibility.4. Data Analytics & Customer Insights- Leverage analytics tools to track marketing performance, consumer behavior, and ROI.- Optimize strategies based on data-driven insights to improve lead conversion and engagement.- Conduct customer surveys, NPS tracking, and competitive benchmarking.5. Team Leadership & Vendor Management- Manage relationships with advertising agencies, media partners, and influencers.What We're Looking For:- Minimum 5 years of experience in lead generation, growth marketing, or performance marketing.- Should have worked with the similar TG or amusement industry- Expertise in paid marketing, lead funnels, CRM, and conversion optimization.- Strong analytical mindset with proficiency in Google Analytics, Meta Ads, and marketing automation tools.- Experience in both B2C and B2B lead generation.- Self-motivated, data-driven, and results-oriented mindset.What You'll Gain- A high-impact role in a fast-growing entertainment brand.- Hands-on experience in growth marketing, paid campaigns, and revenue optimization.- Work in a fun, energetic environment with a high degree of autonomy.- Competitive salary and work from home environment (ref:updazz.com)

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