Job Description

- AjnaLens is looking for a creative Social Media Specialist to join our team at Thane (Maharashtra - India). We are seeking someone with 3-5 years of proven experience in managing social media platforms, building brand presence, and driving engagement through impactful content strategies. Strong knowledge of digital trends, analytics, and hands-on expertise in crafting platform-specific content will be highly valued.- In this role, you will collaborate closely with our design, marketing, and leadership teams to amplify AjnaLens' voice, manage campaigns, and engage with our growing community. Your work will play a key role in shaping how we connect with audiences and position our brand in the conscious technology space.- We're also proud to share that Lenskart is now our strategic investor, a milestone that reflects the impact, potential, and purpose of the path we're walking. Join us as we co-create the future of conscious technology.Read more here: The smartphone era is peaking. The next computing revolution is here.Who are we looking for:- Should have managed social media, brand content and ORM at scale, end to end.- Thorough understanding of the social media landscape including especially LinkedIn, Instagram, YouTube, Twitter, and Discord- Should have created and promoted brand videos (exclusively for digital) and created and run a cross-platform social media strategy.- Can analyze data, insights, and performance metrics to boost engagement and reach on social media.- An energetic and self-driven individual with strong communication and presentation skills- A great storyteller who can create visually and emotionally compelling stories.Minimum work experience is required: 2+ years of work experience.Top 5 Skills you should possess:- Previous experience in managing Social Media presence in a B2B digitally driven (e-Comm, start-up or tech) company.- Proven strategies that have helped build a brand on social media or improved conversions for a brand.- Exposure to Global Brands in a high brand compliance environment or experience at a top ad agency is a plus.- Someone well-versed with the best practices, latest trends and latest updates in the algorithms- Asana, or Trello project management experience.What would you be expected to do:- Develop a robust social media strategy to boost following and visibility across various platforms.- Identify and define the most important social media KPIs and monitor them regularly.- Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns.- Run ad campaigns on social media platforms and optimize them to deliver better results- Consistently measure the performance of each social channel, make timely adjustments to improve performance and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategy.- Keep track of the latest trends, hashtags, and developments on social media and use them to create content and improve overall performance.- Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms- Lead what the visual look and feel of each platform looks like, the tone of voice and daily editorial optimization.- Co-ordinate and pass on consumer reviews to the respective team for action. (ref:updazz.com)

Skills Required