Job Description

Position Summary:
We are a 25+ year-young, innovative-led IT and Digital Marketing agency serving a global clientele, especially in the US. ISHIR Digital is seeking a proactive and execution-focused Off-Page SEO & Link Building Specialist to support long-term organic growth, brand authority, and digital trust for global clients.
This role goes beyond traditional link building. It focuses on ethical, brand-led, relevance-driven off-page SEO aligned with Google's evolving algorithms, AI-powered search, and E-E-A-T principles.
The ideal candidate understands that modern off-page SEO is not about volume, but about context, credibility, and consistency.
Core Responsibilities
1. Strategic Link Building & Authority Growth

• Execute white-hat, relevance-first link-building campaigns aligned with client industries.

• Identify and secure backlinks through contextual placements, content-led outreach, and digital PR opportunities.

• Focus on brand mentions, co-citations, and entity building rather than low-quality link volume.

• Monitor backlink health and disavow toxic or spammy links when required.

2. Off-Page SEO Execution

• Business listings and citation management (Google Business Profile, Bing Places, Apple Maps, industry directories).

• Niche listings and industry-relevant directories for SaaS, B2B, healthcare, fintech, and enterprise brands.

• Blog promotion and content amplification across high-quality platforms.

• Forum participation, Q&A platforms, and community engagement with brand-safe practices.

• Brand presence building on platforms like Medium, LinkedIn Articles, and relevant publishing platforms.

3. Content Distribution & Promotion

• Promote blogs, guides, and assets through:

• Blog submission and outreach

• PDF, image, and video submissions (Slideshare, Issuu, Scribd, YouTube, etc.)

• Social sharing and group posting on LinkedIn, X (Twitter), and Facebook (where relevant)

• Collaborate with content teams to identify assets suitable for link acquisition.

4. Outreach & Relationship Building

• Conduct personalized outreach to bloggers, publishers, and website owners.

• Maintain a clean outreach database and track responses and placements.

• Support digital PR-style campaigns where required.

5. Analytics, Tracking & Reporting

• Track backlinks, referring domains, anchor text distribution, and link velocity.

• Monitor impact on rankings, traffic, and visibility using SEO tools.

• Maintain detailed documentation of off-page activities and monthly reports.

6. AI-Assisted SEO Execution

• Use AI tools responsibly for:

• Prospect research

• Outreach personalization

• Content ideation and summaries

• Ensure AI usage aligns with quality standards and brand voice.

Required Skills & Competencies
Core SEO Skills

• Strong understanding of off-page SEO fundamentals and Google link quality guidelines.

• Knowledge of E-E-A-T, entity SEO, brand signals, and co-citation concepts.

• Familiarity with anchor text optimization and natural link profiles.

Tools & Platforms

• SEO Tools: Ahrefs, SEMrush, Moz, Ubersuggest

• Outreach & Research: Google Search, Hunter.io, Apollo (basic), BuzzSumo (preferred)

• Analytics: Google Search Console, GA4 (basic understanding)

• Content Platforms: Medium, LinkedIn, Blogspot, WordPress

• AI Tools: ChatGPT, Perplexity, Gemini (for research and productivity support)

Execution & Soft Skills

• Strong attention to detail and documentation discipline.

• Ability to follow SOPs and quality benchmarks.

• Ethical mindset with zero tolerance for spammy practices.

• Clear written communication for outreach and reporting.

• Comfortable working remotely with global teams and time zones.

What Success Looks Like in This Role

• Growth in high-quality referring domains and brand mentions.

• Stable, natural backlink profiles with minimal risk.

• Improved keyword visibility and authority signals over time.

• Strong collaboration with content and on-page SEO teams.

• Clean, transparent reporting and documentation.

SEO / AIO Strategy & Execution

• Conduct SEO audits and fix issues across on-page, technical, and content layers.

• Execute keyword research with clustering and search intent segmentation.

• Recommend and implement meta tags, alt text, schema, and site structure changes.

• Work with development teams or CMS to execute on-page recommendations.

• Conduct link gap analysis, link prospecting, and backlink acquisition using both manual and AI-augmented methods.

• Monitor negative SEO or toxic links using AI tools or Google guidelines.

• Support and implement off site or link acquisition activities

Content & Organic Visibility

• Research trends and guide content teams with AI-generated prompt briefs.

• Repurpose existing content for SEO and visibility gains (video, snippets, newsletters).

• Identify opportunities in forums, citations, community Q&A, guest blogging, and AI-optimized content distribution.

Analytics & Reporting

• Create custom dashboards using GA4, GSC, and Looker Studio.

• Analyze search behavior and conversion patterns; deliver insights for decision-making.

• Use AI tools to summarize reports and automate repetitive analysis.

Cross-functional Marketing

• Understand email, newsletters, LinkedIn, and organic social as part of the full-funnel strategy.

• Support marketing automation teams in optimizing lead journeys with organic signals.

• Stay ahead of SERP evolution, voice search, local SEO, and Google AI features.

Social Ads/ Google Ads

• Understand and support social ads (Meta/LinkedIn), and Google ads.

• Support other paid marketing initiatives

Who You Are

• Practicing digital marketer with experience in Indian agencies serving international clients (especially US).

• Comfortable using AI tools to supercharge delivery NOT replace thinking.

• Curious, resourceful, and accountable with a love for research and continuous learning.

• Strong understanding tech/startup businesses is a plus.

Qualifications

• Any graduate or postgraduate degree

• Certifications in SEO, GA4, or AI marketing tools are a bonus

• Experience: 1-5 years in agency or performance-focused digital roles

Before You Apply

• We value thinking over doing, efficiency over hustle, and learning over legacy.

• If you've ever solved an SEO problem using a mix of technical know-how and AI creativity, we want to hear from you.

ABOUT ISHIR
ISHIR is a digital innovation and enterprise AI services provider. We work with startups and enterprises to shape the future through accelerated innovation, deep technical expertise, access to global digital talent and a passion for complex problem-solving. With our help, our clients overcome their most difficult digital challenges leveraging AI.
We are not just consultants, we are partners in our clients' success, assisting them with re(gaining) competitive edge by identifying opportunities for differentiation, industry disruption, scalable innovation, and go-to-market strategies that deliver successful outcomes.
At ISHIR, we help bold businesses accelerate innovation through Talent, Speed-to-Market, and AI. We help make an impact by solving real problems using innovation, improved customer experiences and the right technologies.
As an ISHIR employee, you will get the advanced training you need to be successful, and the opportunity to apply it. You must be passionate about technology, crave responsibility, and be eager to apply your knowledge to real business solutions for our startup and enterprise customers. These are the qualities of a person destined for success at ISHIR.
ISHIR attracts a special type of individual--someone who is proactive, thrives on challenges, feeds off success, and looks at moving targets not as obstacles but as opportunities. ISHIR is an exciting place to work. It is imbued with an entrepreneurial spirit and promotes self-reliance, open communication, and collaboration.

Skills Required