We are looking for a highly analytical and business-oriented
AI-Driven Marketing Research Analyst
to provide data-backed insights that support strategic decision-making across the company. This role blends
market research, business analysis, and AI tools
to uncover opportunities for growth, improve customer targeting, and guide strategic planning.
Key ResponsibilitiesAI & Data-Driven Research
Use AI platforms (e.g., ChatGPT, Gemini, Claude, forecasting tools) to analyze industry trends, customer behavior, and competitor movements.
Build AI-assisted insight models for market segmentation, demand forecasting, and customer profiling.
Leverage AI for data cleaning, summarization, clustering, and sentiment analysis.
Business & Market Analysis
Conduct qualitative and quantitative research to support business development, product launches, and marketing strategies.
Translate research findings into actionable business recommendations and growth strategies.
Monitor market dynamics, pricing trends, and industry benchmarks.
Strategic Support
Provide insights to senior management for strategic planning, new market entry, and product positioning.
Support marketing teams with data-driven recommendations for campaigns, targeting, and messaging.
Prepare clear, concise reports and executive-level presentations.
Qualifications
Bachelor's degree in Business, Marketing, Data Analytics, Economics, or a related field.
Experience in market research or business analytics (AI experience preferred).
Strong proficiency in AI research tools, analytics platforms, and data visualization tools (Tableau, Power BI, etc.).
Excellent analytical and critical-thinking skills.
Strong communication skills with the ability to influence business decisions.
Preferred Experience
Understanding of machine learning concepts, predictive analysis, or prompt engineering.
Experience with survey tools, CRM systems, and business intelligence platforms.
Ability to break down complex research into business-friendly insights.
Job Type: Full-time
Pay: From ?225,000.00 per year
Work Location: In person
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