Job Description

Responsibilities

Campaign Concept & Strategy Independently conceptualize and develop creative campaigns from brief to execution Translate business objectives and marketing goals into compelling visual narratives Develop creative strategies that resonate with target audiences and align with brand
positioning
Create campaign concepts that work across multiple channels and touchpoints

AI-Powered Design Execution

Train and refine AI models to understand brand aesthetics, tone, and visual identity. Maintain consistency across campaigns while adapting dynamically to evolving user
insights.
Use machine learning feedback to elevate design accuracy and visual cohesion. Experiment with generative AI tools to explore new visual directions.

Creative Ownership

Own the creative vision for projects from ideation through final delivery Present and defend creative concepts to stakeholders with clear strategic rationale Make informed creative decisions independently while staying aligned with business
goals
Manage multiple campaigns simultaneously with minimal supervision

Innovation & Trend Application

Stay ahead of design trends, cultural movements, and emerging visual styles Experiment with cutting edge AI tools and techniques to push creative boundaries Identify opportunities to elevate brand presence through innovative visual approaches Apply insights from performance data to refine and optimize future campaigns

Traditional Design Tools

Adobe Photoshop,illustrator, After Effects, Premiere Pro, Milanote (StoryBoard), Figma

Core Prompting Fundamentals

Understand what each tool does best. Know the specific commands and features of each tool Analyze results and know how to improve your prompts Troubleshoot common issues (weird artifacts, wrong colors, composition problems) Know when to regenerate vs. when to edit manually Use negative prompts to remove unwanted elements Adjust prompt weights to emphasize important parts

Requirements

Proficient in crafting detailed prompts to create high-quality visuals and videos,
maintaining brand consistency, and producing smooth, realistic AI-generated content in

softwares like Higgsfield, Midjourney, Runway, Nano Banana, Seedream..Etc.
Skilled in using structured prompting methods and familiar with creative animation and
storytelling workflows.
Bachelor's degree in Visual Communication, or a related field is preferred.

Join the team

Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.